Senior Marketing Manager, Americas

Fireblocks•New York, NY

3d•$123,000 - $162,000

About The Position

Fireblocks is looking for a talented Senior Marketing Manager, North America to manage integrated marketing strategies across events, content marketing, social media, and paid digital campaigns within the region. Your main duties include strategy, execution, and analysis of marketing campaigns and events. You will work closely with the regional sales team to understand region-specific market priorities and develop impactful brand activations that deliver engaging content through story-telling and creative experiences for our customers and prospects to raise awareness and generate new business opportunities in the United States and Canada regions.

Requirements

Bachelor's degree
7+ years of B2B working experience in event planning, field marketing, and/or marketing space
Familiarity with AI tools and agents, including Claude and Gemini
Experience with marketing and sales tools like Hubspot, Salesforce, and Cvent (or similar webinar platform)
Knowledge of the financial services industry preferred, with added knowledge in crypto, digital assets, and tech a plus
Proven track record of managing events and marketing campaigns
Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
Ability to work independently and in a group setting
Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
Strong written and verbal communication skills
Acute attention to detail; demonstrated ability for accuracy and thoroughness
Ability to work effectively with internal and external clients
Proven negotiation, problem-solving, organisation, and project management skills
Experience handling large budgets
Knowledge of Microsoft Office (PowerPoint, Excel, Word)
Ability to travel internationally is required

Responsibilities

Work in partnership with the demand gen. and sales teams to build and drive region and culture-specific marketing activities that impact Fireblocks rapid growth
Coordinate regional planning and execution with sales & marketing stakeholders to build event calendars to increase awareness, drive engagement, generate leads, and support conversion rates.
Think creatively about the client and prospect experience at events, and build experiences that create unique, memorable, branded experiences for attendees
Plan and manage communication strategies across social media, press, and digital channels leading up to, during, and after events, using them as broader branding opportunities.
Manage all aspects of event coordination including: strategy, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, logistics, etc.
Conduct post-event evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
Strategise, order, deliver, and manage inventory of swag to support sales & events.
Research industry event opportunities and evaluate sponsorship based on Fireblocks’ objectives and target audience.
Maintain event documents - budgets, calendars, project plans, checklists, run-of-shows, etc.
Drive ROI by working with the sales and demand generation teams to nurture leads
Prioritise and manage multiple projects simultaneously while meeting deadlines and budgets