Sr. Manager Qualitative Insights (Technology Industry)

Material•New York, NY

2d•$80,000 - $88,000•Hybrid

About The Position

We drive intelligent growth for ambitious businesses and leading brands. Customer understanding is more potent and drives greater value when insights go to work directly within marketing and experience priorities. To give our clients that advantage, we put an insights-driven operating system at the core of our design, go-to-market and digital experience solutions. Material clients make smarter growth choices because they can see clearly how and when to take the shots that count. Together, we connect consumer intelligence with customer demand generation to build lasting, profitable relationships.

Requirements

Experience working with clients in the Technology Industry.
Minimum of 4 years of experience in market research, with a proven track record of managing multiple end-to-end research projects.
Strong understanding of and experience with qualitative methodologies, including focus groups, ethnographies, in-depth interviews (IDIs), online communities, etc. and broad experience across different types of objectives (JTBD/Needs, Segment Illumination, Audience Understanding, Journey Mapping, Product Innovation, Positioning, etc.)
Excellent communication and presentation skills, with the ability to convey complex insights to diverse audiences.
Proven ability to work collaboratively in cross-functional teams and manage relationships with external vendors.
Proficiency in market research software and tools and Microsoft/Google Suites.
Demonstrated curiosity, willingness to learn (learning mindset), openness to sharing, receiving, asking for, and applying feedback.
Adaptability to new methodologies and technologies in the market.
Critical thinking, strategic thinking, project management and problem identification oriented around solutions and POV.
Ability to learn and adapt to cutting edge technologies to drive efficiency.
Leading through practice of skills established in the Associate/Sr. Associate role (or other relevant career experience).

Nice To Haves

Masters degrees are a plus.

Responsibilities

Managing and in some cases leading multiple research and insights engagements at a time.
Acting as a thought partner to our junior to mid-level clients, educating them about every step of the process, framing insights for actionable recommendations, while developing trust and building lasting relationships.
Discussion and activity guide development.
Online and face-to-face moderation.
Managing internal project members.
Notetaking.
Financial project management.
Developing nearly client ready reports/deliverables (including slides, video deliverables, microsites).
Overall account/project management and managing scope/knowing when to escalate roadblocks to push work through effectively.
Working with and collaborating with internal cross-functional teams (e.g., Insight Ops - Qual, Insights Design, India Cohort, Behavioral Sciences, Quant practice and other practices) in support of executing the highest quality work.
Translating data into learnings.
Telling visual stories through data and comprehensive narratives that frame impactful and strategic recommendations.
Establishing, supporting and building thriving relationships with junior to mid-level Insights and Marketing client stakeholders.
Mentoring, coaching, and delegating appropriate work to Associates and Sr. Associates, sharing responsibility for their growth and development.