Sr. Manager, Product Portfolio and Strategy

Brunswick Corporation•Knoxville, TN

6d•Hybrid

About The Position

This role requires managing existing dealers, determining channel development opportunities for each brand, and executing boat sales to achieve budgeted goals in the region. The position has direct responsibility for training as well as sales forecasts in their region, implementing portfolio strategy, driving new product development, and model year activities for Bayliner. The ideal candidate would reside in or around Knoxville, TN.

Requirements

4-year bachelor's degree in related field
5+ years sales experience, preferably in the marine or power sport industry
Required travel of approximately 50% to 75%
Must resolve complex issues to the satisfaction of multiple parties
Must develop creative ways to address and resolve internal and external issues
Strong verbal and written communication skills for presenting and selling; including ability to create presentations in power point, and advance excel skills
Must be a self-starter capable of working both independently, as well as part of a team and have proven attention to detail.
Ability to interpret and analyze data, use the insights to develop product and sales strategies
Ability to build relationships and credibility among key stakeholders internally and with dealer network externally.

Responsibilities

Plan and execute territory sales plans and strategies for assigned dealers as part of and aligned with overall company strategy.
Establish and manage yearly dealer sales targets and provide the company with accurate sales and inventory forecasts for their dealer network.
Direct sales responsibility for brand within assigned sales territory
Meets or exceeds all sales objectives while maintaining acceptable gross profit margins for each of the brands.
Ensure deadlines are met for sales and service agreement, annual planning targets, and order deadline dates
Manages the strategic direction of the brands' dealer network, within your territory, to optimize sales and service coverage for the assigned region which includes identification of distribution network white space opportunities and underperforming dealerships and development of strategies to correct or replace underperforming dealers
Execute product strategy for all Bayliner models delivering business case and charters reviews (Gate 0 and 1) for new products within HPPD process that will provide scope of work for design and engineering to create world class industry leading products.
Work closely with sales and PD&E while monitoring existing product performance to shape model year activities delivering optimal product lifecycle management.
Collects and analyzes competitive market and pricing information to develop compelling insights to facilitate data-based category strategies and drive sales/share growth
Works closely with each brands' marketing department on sales and marketing tools including catalogs, brochures, website content, etc. to support dealers' sales efforts
Coordinates closely with dealer, brand personnel to ensure appropriate boat show presentations and regional sales and marketing events occur
Establishes and maximizes strong dealer and customer relationships – strong negotiating skills required.
Provides input to the General Manager and Sales Director on pricing, programs and promotions
Carry out specific training programs for dealers when required.
Manages expense budget in a timely and efficient manner.
Provides current sales & market information, including forecasting, sales activity and competition information.