Sr. Manager, Product Portfolio and Strategy

Brunswick Boat Group•Edgewater, FL

22h•Hybrid

About The Position

The Senior Manager, Product Portfolio & Strategy will play a key role in shaping the future product roadmap across Bayliner, Trophy, and Heyday brands. This role is responsible for developing and executing long-term product portfolio strategies that align with customer needs, market trends, and overall business objectives. The ideal candidate will serve as a cross-functional leader, partnering closely with engineering, manufacturing, supply chain, sales, marketing, and product development teams to guide product lifecycle strategy, influence future model development, and drive execution across the organization. This individual will act as a key voice of the customer and dealer network, leveraging market insights and product performance data to help deliver industry-leading products and experiences.

Requirements

4-year bachelor's degree in related field
5+ years of experience in product management, product portfolio strategy, product marketing, or related commercial/product leadership roles, preferably within the marine, powersports, automotive, aerospace, or consumer durable goods industries.
Required travel of approximately 50% to 75%
Must resolve complex issues to the satisfaction of multiple parties
Must develop creative ways to address and resolve internal and external issues
Strong verbal and written communication skills for presenting and selling; including ability to create presentations in power point, and advance excel skills
Must be a self-starter capable of working both independently, as well as part of a team and have proven attention to detail.
Ability to interpret and analyze market, customer, and product performance data to develop portfolio and product strategies.
Ability to build relationships and credibility among key stakeholders internally and with dealer network externally.

Responsibilities

Develop and execute product portfolio strategies aligned with long-term brand and business objectives across Bayliner, Trophy, and Heyday.
Analyze market trends, customer insights, competitive benchmarking, and product performance data to help shape future product roadmap decisions and lifecycle strategies.
Partner cross-functionally to support profitable product decisions, optimize product positioning, and improve overall portfolio performance across the brands.
Ensure deadlines are met for sales and service agreement, annual planning targets, and order deadline dates
Collaborate with dealer networks and internal stakeholders to gather product feedback, identify opportunities for improvement, and influence future product enhancements and innovations.
Execute product strategy for all Bayliner models delivering business case and charters reviews (Gate 0 and 1) for new products within HPPD process that will provide scope of work for design and engineering to create world class industry leading products.
Work closely with sales and PD&E while monitoring existing product performance to shape model year activities delivering optimal product lifecycle management.
Collects and analyzes competitive market and pricing information to develop compelling insights to facilitate data-based category strategies and drive sales/share growth
Works closely with each brands' marketing department on sales and marketing tools including catalogs, brochures, website content, etc. to support dealers' sales efforts
Coordinates closely with dealer, brand personnel to ensure appropriate boat show presentations and regional sales and marketing events occur
Establishes and maximizes strong dealer and customer relationships – strong negotiating skills .
Provides input to the General Manager and Sales Director on pricing, programs and promotions
Carry out specific training programs for dealers when .
Manages expense budget in a timely a nd efficient manner.
Provides current sales & market information, including forecasting, sales activity and competition information.