Sr. Manager, Product Marketing

WorkSpan

20d

About The Position

This role is the inverse of a traditional PMM role where positioning is often diluted and processes are slow. The company is launching six product marketing campaigns in the next year, focusing on areas like cloud marketplace orchestration, account-based co-sell, AI agents, and partner ecosystem management. The successful candidate will transform raw product capabilities, customer use cases, and competitive intelligence into comprehensive positioning documents, sales enablement materials, web copy, and launch programs. This role involves direct collaboration with the CEO, CPO, and PM team, with an expectation to leverage AI tools like Claude for drafting and research to achieve high throughput.

Requirements

5–7+ years in B2B SaaS product marketing.
Demonstrable experience with measurable wins in launch programs, category creation, or competitive displacement.
Experience with complex platform products where value is not immediately obvious from the UI (e.g., orchestration, infrastructure, multi-stakeholder workflows).
Proven ability to own positioning end-to-end.
Instinctual use of AI tools for drafting, research, and synthesis.

Responsibilities

Author long-form positioning documents (5–7 pages) for each of the six FY27 product marketing campaigns, iterating with leadership and product management.
Derive web copy, sales decks, one-pagers, demo scripts, and Octave entities from foundational positioning documents.
Translate complex platform capabilities into market-facing language that resonates with the partnership operator persona.
Own the canonical narrative for each campaign, ensuring all downstream assets align with the source documentation.
Train BDRs, AEs, and CSMs on new positioning and create enablement assets within one quarter of release.
Maintain demo scripts, talk tracks, objection handling, and competitive intelligence as living artifacts.
Run quarterly launch programs for new product releases, coordinating across product, brand, campaigns, and sales.
Utilize Sybill, customer call transcripts, partner roundtables, and competitor research to keep positioning current.
Feed insights back to product and brand teams on an ongoing basis.
Identify customer deployments that align with specific campaigns and partner with Customer Success to source case studies, quotes, and reference accounts.
Own Octave as the canonical source of WorkSpan positioning, including value propositions, personas, buyer signals, and competitive battlecards.
Use AI tools like Claude, Octave, and deep research as the default for drafting, research synthesis, and asset derivation.
Build PMM workflows, including skill files, prompts, and templates, to compound value across the team.
Operate at 3–5x the throughput of a traditional PMM by leveraging AI.