Sr Manager, Product Management, Onboarding Everyday Banking

CIBC•Toronto, ON

2d•Onsite

About The Position

As a Senior Manager, Product Management for Onboarding Everyday Banking, you’ll play a pivotal role in shaping the onboarding experience for clients opening new Chequing and Credit Card accounts. Reporting to the Chapter Lead, you’ll support the Product Owner of the Onboarding Everyday Banking Squad and drive impactful marketing initiatives across multiple channels, focusing on product activation, usage, and engagement during the critical first 120 days of a client’s journey. You’ll lead the planning, execution, and measurement of strategic campaigns, ensuring each initiative delivers against business objectives and KPIs. Your responsibilities will include managing core business products and services, spearheading high-priority projects such as product launches, repositioning efforts, and feature or pricing promotions. In this dynamic role, you’ll champion Agile ways of working by actively participating in sprint ceremonies, completing sprint tasks, and continuously proposing improvements to maximize team collaboration, accelerate value delivery, and enhance client satisfaction. This is an opportunity to make a tangible impact, collaborate with cross-functional teams, and help shape the future of Everyday Banking at CIBC. At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

Requirements

Experience with Agile methodologies
Customer journey/process engineering experience
Frontline roles in call centers or banking centers
Leverage data-driven insights to identify opportunities and design impactful client engagement journeys and triggers using business metrics.
Monitor and evaluate marketing campaign performance, continuously optimizing for greater effectiveness.
Conduct comprehensive campaign analyses, synthesize key insights, and prepare clear management reports for leadership.
Identify new opportunities and support feasibility and financial impact assessments to ensure initiatives are innovative and strategically sound.
Collaborate with internal and external partners, including Digital Channels, Marketing, Frontline Effectiveness, Client/User Experience, and other business lines to achieve business objectives.
Work closely with product leads to translate business goals into compelling and effective communication tactics.
Share ideas, build consensus, and communicate clearly with team members and stakeholders to foster alignment and drive results.
Provide adaptive leadership in a dynamic, agile environment by embracing evolving roles and responsibilities, fostering flexibility and continuous improvement within the team.
Demonstrate independence in proposing priorities to proactively meet business and client needs, collaborating closely with the Product Owner to ensure alignment.
Influence groups and individuals across the organization, driving outcomes without direct authority.

Nice To Haves

Agile Delivery
Business Case Modeling
Business Objectives
Call Center
Collaboration
Communication
Customer Journey
Key Performance Indicators (KPI)
Leadership
Product Management
Retail Banking
Strategic Planning

Responsibilities

Manage the strategy, planning, development, execution, and performance of strategic multi-channel initiatives, including internal frontline communications, to support programs and achieve business goals. Channels include Email, Online and Mobile Banking communications, and assisted channels such as Telephone Banking Outbound and Banking Centers.
Evaluate the competitive landscape of everyday banking products, research marketing opportunities for market relevance and differentiation, assess customer needs, and formulate strategic plans aligned with CIBC’s profitability goals and Everyday Banking objectives.
Support the Squad in leading Go-To-Market activities by securing alignment and managing relationships with cross-functional teams, including Credit Card and Chequing Product teams, BPM, DMC, Campaign Effectiveness, Digital Lead, Finance, and Campaign Fulfillment Operations.
Lead campaign execution and launch strategies to drive usage, awareness, and revenue, collaborating closely with Marketing, Product, and delivery teams.
Develop and maintain productive relationships with partners, including Lines of Business peers, Assisted Channels, external consultants/vendors, and other key stakeholders within Retail Markets.
Assess initiative performance in collaboration with partners, leveraging data and insights to evaluate effectiveness against objectives. Provide strategic recommendations to optimize future campaign results, including adjustments to targeting, messaging, channel selection, and resource allocation.
Provide expertise in delivery evolution to shape client engagement strategy and annual business plans.
Leverage data-driven insights to identify opportunities and design impactful client engagement journeys and triggers using business metrics.
Monitor and evaluate marketing campaign performance, continuously optimizing for greater effectiveness.
Conduct comprehensive campaign analyses, synthesize key insights, and prepare clear management reports for leadership.
Identify new opportunities and support feasibility and financial impact assessments to ensure initiatives are innovative and strategically sound.
Collaborate with internal and external partners, including Digital Channels, Marketing, Frontline Effectiveness, Client/User Experience, and other business lines to achieve business objectives.
Work closely with product leads to translate business goals into compelling and effective communication tactics.
Share ideas, build consensus, and communicate clearly with team members and stakeholders to foster alignment and drive results.
Provide adaptive leadership in a dynamic, agile environment by embracing evolving roles and responsibilities, fostering flexibility and continuous improvement within the team.
Demonstrate independence in proposing priorities to proactively meet business and client needs, collaborating closely with the Product Owner to ensure alignment.
Influence groups and individuals across the organization, driving outcomes without direct authority.

Benefits

competitive salary
incentive pay
banking benefits
a benefits program
defined benefit pension plan
an employee share purchase plan
a vacation offering
wellbeing support
MomentMakers, our social, points-based recognition program
Purpose Day; a paid day off dedicated for you to use to invest in your growth and development