Sr. Manager, Paid Search (Remote)
About The Position
We are seeking a Sr. Manager, Paid Search to achieve Rula’s patient marketing objectives through data-driven, highly automated execution and scale of its paid search program. This person will be responsible for exceeding patient starts targets within a required LTV ROI, by applying AI-first, data driven optimizations to maximize headroom of the program. You will be an excellent communicator & storyteller, and unafraid to “make it happen” in close collaboration with internal and external stakeholders. You have clear command of your inputs and understand how to clearly & succinctly diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics and Finance. You should be comfortable communicating with leadership including the executive (S-team) team. And you have the drive to win!
Requirements
- 7+ years of related professional experience directly executing and managing paid search programs
- Google Ads and Microsoft Ads platform mastery; expert understanding of sound account and campaign architecture, optimization levers, and smart bidding
- Experience directly managing large budgets, i.e. $1M+ per month
- Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes
- Experience working with Google Smart Bidding, specifically tROAS
Nice To Haves
- Google Ads certification for Search
- 2+ years experience leading a team of one or more specialists
- Experience with YouTube Demand Gen, Performance Max, AI Max
- Track record of building/leveraging AI agents to automate paid search operations
- Proficiency with Looker or equivalent data visualization tools
- Proficiency with first-party data integration tools like Freshpaint, Segment, etc.
Responsibilities
- Achieve Rula’s patient marketing objectives through data-driven, highly automated execution and scale of its paid search program.
- Exceed patient starts targets within a required LTV ROI, by applying AI-first, data driven optimizations to maximize headroom of the program.
- Collaborate with internal and external stakeholders.
- Diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics and Finance.
- Communicate with leadership including the executive (S-team) team.
Benefits
- 100% remote work environment
- Working hours to support a healthy work-life balance
- Attractive pay and benefits
- Full transparency of pay ranges
- Comprehensive health benefits : Medical, dental, vision, life, disability, and FSA/HSA
- 401(k) plan access
- Generous time-off policies : Including 2 company-wide shutdown weeks each year for self-care
- Paid parental leave : Available for all parents, including birthing, non-birthing, adopting, and fostering
- Employee Assistance Program (EAP) : Supporting your mental and physical health
- Quarterly department stipend : Fun team-building activities or in-person gatherings
- Community and employee resource groups
- Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
- Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
