Manager, Paid Search

Real Chemistry

10h•$65,000 - $80,000•Hybrid

About The Position

Real Chemistry is looking for a remote Manager, Paid Search to join its integrated growing Activation team! This role will be focused on Paid Search - overseeing, and crafting tactical SEM plans, managing the teams’ activation and success of those programs. You’d operate in partnership with account planning and analytics teams to understand clients’ business objectives and media goals, collaborating on how best to achieve those goals. This role fits within your larger omni-channel, digital activation team, working alongside your teammates, fellow digital experts across all biddable tactics – Programmatic, Social, and Direct. With that team, we’ll encourage new ideas and collaborative thinking to further clients’ activation in pursuit of their goals: cross-channel audience targeting, variable attribution tracking, multi-tiered funnel objectives. This is a hybrid role, based in any of our US offices—including Boston, Chicago, Carmel, or Lambertville—or remotely within the US, depending on team and business needs.

Requirements

A minimum of 1.5 years of campaign management experience in SEM platforms
Comfortable and capable working in technical platforms –Search Engine Desktop Tools (Google AdWords Editor, Microsoft Ads Editor, SA360)
Experience leveraging Bid Management tools (Doubleclick Search, Kenshoo, etc.) and 3rd Party Tracking Tools (Doubleclick, Adobe, Floodlight, etc.)
Understanding of Strategy in the service of different KPIs according to different Business Objectives (CPA, Impression Share / SOV, CPL, etc.)
Capable and experienced in communicating with clients & vendors – from pitching ideas, delivering analysis and insight, to just friendly, human relations
Ability to build relationships with internal teams and enthusiasm for finding new ways to foster relationships with team members in a different work environments

Nice To Haves

Past experience or enthusiasm working within the healthcare vertical would be a benefit, but not required

Responsibilities

Lead the day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement
Develop positive relationships with search community, vendors and Directors for optimal service levels and results
Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis
Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.)
Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization.
Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
Build, or assist in crafting, POVs, standard methodologies, and key process documentation.
Campaign Strategy definition and implementation, working closely with other internal departments to develop fully integrated search campaigns.
Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.
Collaborate with internal team and client peers to support strategic solutions that respond to business and communications challenges with healthcare professionals, patients and caregivers