Sr. Manager of Omnichannel Marketing for Walmart & Sam’s Club

Keurig Dr Pepper•Bentonville, AR

68d•$116,000 - $159,000•Hybrid

About The Position

The Sr. Manager of Omnichannel Marketing for Walmart & Sam’s Club will lead end-to-end omnichannel and eCommerce marketing strategy for Keurig Coffee Company, owning how our brands are planned, activated, and converted across both the physical shelf and the digital shelf. This role sits at the intersection of Brand, Sales, Media, and eCommerce, translating strategy into retailer-specific omnichannel programs that drive conversion and accelerate growth at Keurig Coffee Company’s most important retail partners. This role reports into the Vice President of Omnichannel Marketing + eCommerce and is a member of the Omnichannel Marketing leadership team. The mission is to drive conversion by connecting Connected Media and Sales at the point of purchase—delivering shelf-back and digital shelf readiness that makes Keurig Coffee Company shoppable everywhere. This role is a primary owner of that mission for Walmart and Sam’s Club. Leaders at Keurig Coffee Company cultivate trust through action, prioritize team success over individual wins, and engage directly in the work. This role values candid dialogue, thoughtful debate, and the ability to lead effectively through change and ambiguity—while developing talent along the way.

Requirements

Bachelor’s degree with 7+ years of experience across omnichannel marketing, shopper marketing, and/or eCommerce (CPG preferred).
Proven experience leading large-scale retailer omnichannel programs; Walmart and/or Sam’s Club experience strongly preferred.
Demonstrated experience developing talent, leading agencies, and operating in matrixed organizations.
Strong analytical capability paired with the ability to translate performance into action.

Responsibilities

Lead and develop a small but high-impact omnichannel team, including one direct report and dedicated agency partners supporting Walmart and Sam’s Club.
Act as an on-the-field coach—actively shaping work, providing day-to-day guidance, and developing talent through hands-on leadership.
Model a player-coach mindset: this is a highly visible doer role that combines strategic leadership with direct ownership of planning, execution, and performance.
Establish clear expectations, priorities, and success metrics for both internal and agency team members.
Own omnichannel strategy for Walmart & Sam’s Club spanning in-store merchandising, POS, sampling, retail media (onsite and offsite), search, social, and digital shelf readiness.
Translate brand and commercial priorities into retailer-specific omni plans designed to drive conversion and measurable growth.
Hold shared accountability for both in-store and eCommerce performance, partnering closely with the eCommerce and Digital Shelf teams.
Serve as the day-to-day omnichannel marketing partner to Walmart & Sam’s Club marketing, merchandising, and retail media teams.
Operate within Keurig Coffee Company’s Omnichannel Operating Playbook, connecting strategy to activation with clarity and discipline.
Bring structure to planning, execution, and learning while maintaining velocity and flexibility in a changing environment.
Elevate omnichannel work through strong performance narratives and clear storytelling for internal and external stakeholders.