Sr Manager of Marketing Strategy

Love's Travel Stops & Country Stores•Oklahoma City, OK

4h•Onsite

About The Position

The Sr. Manager of Marketing Strategy will guide strategic marketing efforts for the Commercial and B2B businesses. This leader will be a thoughtful builder, collaborator, voice of the customer, and champion of business units and marketing activities.

Requirements

Bachelor’s degree in Marketing, Business, Strategy, or a related field
7+ years of marketing and leadership experience, preferably in large-scale retail or CPG environments
Experience managing teams and influencing cross-functional partners
Strong leadership with high emotional intelligence, executive presence, and ability to influence and collaborate across teams and partners
Strategic thinker with strong analytical and problem-solving skills; experience with marketing briefs, integrated plans, and storytelling
Background in lead generation marketing and advertising
Ability to synthesize complex information and clearly communicate insights
Experience with marketing research and tools (e.g., Tableau, Circana, qualitative and quantitative methods)
Financial acumen including P&L management, ROI modeling, performance tracking, and budget oversight
Ability to balance customer needs with business objectives in decision-making
Curious, proactive, and adaptable in a fast-paced, ambiguous environment
Highly organized with strong attention to detail and timelines

Nice To Haves

MBA preferred
B2B experience is a plus

Responsibilities

Partner with business units to drive growth via the strategic marketing plans
Connect corporate and business unit priorities and goals to the development of marketing plans
Define the goals, target customers, research needs, and ROI models
Understand financial and performance trends, growth targets, and state of each business and competitive category
Brief internal and agency partners to execute upon aligned strategy
Monitor, evaluate, and optimize marketing activities based on performance to goals
Drive acquisition of various target audiences to Love’s Commercial offerings
Partner with agency to develop and execute multi-channel campaigns aimed at increasing leads
Define objectives, customer targets, media channels and budget allocation, and ROI model
Monitor and guide optimization needs to ensure campaign is meeting goals and ROI
Help define how we go to market for the total commercial and B2B business, while continuing to lead plans for each individual business unit
Partner with the Sr. Director of Marketing to bring a “one proposition” approach to a complex set of businesses
Define where we bundle business and offerings, where we don't, and how we story tell as a company that offers a variety of products and services
Lead strategic thinking on how to further evolve our Professional Driver engagement, especially in connection to the Love’s Rewards program
Be the subject-matter-expert on the category landscape, macro and micro trends, new marketing tools, and competitive activity
Own the process of developing and understanding the micro-target audiences that we can attract and retain
Test and learn through creative messaging, promotional offers, and media channels to learn what is most impactful and efficient to further develop
Oversee day-to-day team interactions and business necessities
Train, coach and develop direct team of employees, building trusted relationships and prioritizing workloads to enable high-impact outcomes
Manage day-to-day budgets
Champion continuous learning and development to help grow a world-class marketing team