Sr. Manager, National Accounts On-Premise

Trinchero Family EstatesHouston, TX
64dRemote

About The Position

Amazing opportunity to join the second largest family-owned winery in the world, Trinchero Family The Senior National Accounts Manager is responsible for leading strategic growth and execution across key National Accounts within the on-premise channel. This role drives national business initiatives, develops long-term customer partnerships, and collaborates cross-functionally to deliver against Trinchero Family Estates' annual volume, revenue, and brand objectives. As a highly self-directed and motivated professional, the Senior National Accounts Manager operates with a strong sense of ownership and accountability, requiring minimal day-to-day management while consistently delivering best-in-class execution, innovation, and results. This individual serves as a strategic thought partner, mentor, and leader, influencing both internal and external teams to achieve success.

Requirements

  • Bachelor's Degree in Business Administration, Marketing, or related field.
  • Minimum 5 years of progressive sales experience within the wine, spirits, or CPG industries within the National Accounts On-Premise Channel.
  • Proven track record of managing large national or multi-unit chain accounts and delivering against ambitious sales and distribution goals.
  • Demonstrated success influencing distributor networks and leading cross-functional execution.
  • Highly self-motivated, self-directed, and results-oriented with the ability to work independently and effectively manage multiple priorities.
  • Demonstrates strong personal accountability and ownership of business results, with little need for day-to-day supervision.
  • Exceptional leadership, relationship-building, and negotiation skills.
  • Strong business acumen with the ability to translate insights into actionable strategies.
  • Advanced proficiency in data-driven tools (VIP, KARMA, Power BI, DataEssentials, WineQuest).
  • Strategic thinker with operational discipline and attention to detail.
  • Excellent verbal and written communication; polished presentation skills.
  • Deep understanding of national account structures, pricing strategy, and category management principles.
  • Valid Driver's License and clean driving record.
  • Knowledge of state and federal alcohol regulations.

Responsibilities

  • Lead and Inspire: Build respectful, collaborative relationships and promote an environment of trust, accountability, and open communication. Serve as a role model and mentor for the broader National Accounts team.
  • Self-Directed Leadership: Operate independently with minimal oversight—demonstrating strong decision-making skills, follow-through, and a sense of urgency to achieve company goals.
  • Strategic Business Planning: Develop and execute annual business plans for assigned accounts that align with TFE strategic objectives, brand priorities, and financial goals.
  • Customer Development: Cultivate long-term relationships with key decision-makers to grow distribution, menu features, and promotional programs that deliver mutual profitability.
  • National Program Execution: Lead the communication, activation, and evaluation of national programs across markets—ensuring flawless execution through distributor and field sales partners.
  • Cross-Functional Collaboration: Partner with Brand Marketing, Trade Marketing, Commercial Strategy, and Field Sales to build integrated customer solutions that enhance brand performance.
  • Market Insights & Analytics: Analyze category trends, pricing architecture, and consumer behavior to identify new opportunities and proactively adjust strategies.
  • Distributor Leadership: Influence and align wholesaler priorities to ensure execution excellence, pricing consistency, and compliance with national programming.
  • Performance Management: Monitor KPIs and business metrics; provide clear reporting, performance recaps, and actionable insights to leadership.
  • Innovation & Capability Building: Collaborate with VP of Trade Marketing and Commercial Strategy to evolve tools, systems, and processes that enhance the team's effectiveness.
  • Ambassadorship: Represent TFE with professionalism and passion at customer meetings, industry events, and community engagements consistent with company values.
  • Other duties as assigned.

Benefits

  • TFE offers a comprehensive benefits package that includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits.
  • We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.
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