Sr. Manager, Marketing Operations AI & Transformation

NinjaOne•Austin, TX

3d•Hybrid

About The Position

We are seeking a Senior Manager, AI & Transformation that leads the design, deployment, and adoption of AI-driven systems across Global Marketing Operations - spanning predictive modeling, agentic AI workflows, and intelligent automation. This role sits at the intersection of data science, MarTech , and organizational change: building the models and tools that determine which accounts and contacts to pursue and how to engage them, while also leading the broader shift in how the marketing operations organization works with AI day to day. Reporting to the Director of Marketing Operations, this is a working leadership role with a team of 1+ reports to support the function and future potential for team growth. You will lead the AI & Transformation work-stream within the Marketing Operations ( MOps ) team and will ship production models and automations directly, while also setting the standards, governance, and enablement programs that allow the marketing operations team adopt AI responsibly and effectively. This role will be responsible for setting the strategy and standards for accelerating Marketing Operations’ AI and automation adoption, while execution will be owned by peers leading our Campaign & Data Operations and Technology Strategy & Operations workstreams also within MOps .

Requirements

Degree in Marketing, Information Systems, or equivalent applied experience
6-8+ years in marketing operations, revenue operations, or applied data science, with at least 2 years leading predictive modeling or AI/automation initiatives
Prior people management experience, or demonstrated readiness to manage a small team
Hands-on fluency with Salesforce.com, a marketing automation platform (Pardot, Marketo, Eloqua, HubSpot, or equivalent); working knowledge of SQL and Python required
Experience with or working knowledge of intent data platforms (6sense, Bombora, G2) and generative AI tooling in a business context
Track record of translating model output into workflows that Sales and Marketing adopt
Curiosity and confidence to explore new agentic AI and automation capabilities; with a focus on delivering AI initiatives responsibly.
Comfort in communicating impact to senior stakeholders
You align with our values Curiosity, Integrity, Kindness, Humility, & Builders and are committed to creating an environment where these values flourish in our teams

Responsibilities

Identify, define, and shape the highest priority AI use cases for the Marketing Operations team
Define the scoring architecture for predictive contact & lead scoring and select the model approach in partnership with the Data & AI team and our Campaign & Data Operations lead in MOps, documenting rationale and validation methodology
Design & deploy agentic workflows that automate multi-step marketing operations tasks (e.g., campaign QA, reporting assembly, list hygiene, list import) with human-in-the-loop checkpoints where risk warrants it
Evaluate emerging generative AI capabilities (new model releases, agent frameworks) for applicability to Marketing Operations, and pilot before broader rollout
Establish AI model governance and data quality measures
Champion change management, enablement, and adoption of new automated workflows, agentic capabilities, and process changes through training, communications, playbooks, enablement sessions, and stakeholder engagement
Establish feedback loops with end users and partners within the Data & AI team to bring their perspective to planning, implementation, and optimization
Identify and lead process redesign opportunities where AI removes manual steps entirely, rather than simply speeding up the old process
Partnering with our Technology Strategy team in Marketing Ops, consult on the assessment of AI capabilities available in our existing technology stack and make recommendations on build/buy/usage
Govern shadow AI: any AI feature activated outside this process is evaluated to determine if it should be integrated or deactivated
Other duties as needed