Sr. Manager, Marketing Engineering

First National Bank of Omaha•Omaha, NE

3d•$91,691 - $155,874•Hybrid

About The Position

This role is the strategic and operational leader of FNBO's Marketing Engineering function — a team responsible for the data infrastructure, automation, file production, and criteria frameworks that power consumer marketing at scale. More than a manager, this individual serves as a critical connector of our marketing strategy to how our marketing data is connected, activated, and evolved to drive meaningful consumer experiences across FNBO's marketing operations. At the center of this connection is the intersection of FNBO's enterprise data environment — anchored in Snowflake — and its external marketing execution ecosystem, powered in the digital space by the Zeta Marketing Platform (ZMP). This leader ensures that data flows intelligently between these environments, that the right data reaches the right systems at the right time, and that the marketing operations teams are empowered to act on it effectively. This person is always asking what else we can do to ensure the data in our marketing platform can drive personalized experiences through various channels — ensuring that their team is utilizing all the capabilities available on our marketing platform for existing customers. This role also owns ensuring FNBO's acquisition data platform and relationship are continuously meeting the needs of the organization by consistently evaluating vendor strategy and capabilities — making it a critical driver of how FNBO sources and activates prospecting data for consumer and small business acquisition efforts. The ideal candidate will demonstrate exceptional ability to optimize marketing operations, build collaborative relationships across business units, lead process improvements, and consistently deliver measurable business results through operational efficiency and data-driven decision making. Focusing on ensuring that their team is always providing the data strategy, criteria, and connection to support the marketing strategy team's efforts. This team lives in operations, but with a deep understanding of all of our data, they provide the recommendations, think beyond the questions asked, and finally ensure the data is available to drive business outcomes.

Requirements

Bachelor's degree in Marketing, Information Systems, Computer Science, Business, or a related field
6+ years of experience in marketing technology, data strategy, marketing operations, or a related discipline
3+ years of people management experience, with a track record of developing high-performing teams
Demonstrated experience working with Snowflake or comparable cloud data platforms in a marketing context
Experience owning or managing external vendor relationships, including contract and performance accountability
Strong understanding of data governance, data quality, and compliance considerations in a regulated industry
Unrestricted work authorization and not requiring future sponsorship

Nice To Haves

Experience with Zeta Marketing Platform (ZMP) or comparable enterprise marketing platforms, including audience building and activation capabilities
Background in credit cards or financial services
Experience leading a vendor evaluation, RFP process, or platform transition
Familiarity with SQL or other data querying languages
Experience with acquisition data platforms, data cooperatives, or third-party data providers
MBA or advanced degree in a relevant field
Ability to develop and articulate a compelling, forward-looking vision for how data powers marketing experiences; thinks beyond the question asked
Strong working knowledge of Snowflake, including views, data sharing, and how to leverage the platform in a marketing data context
Working knowledge of SQL sufficient to engage meaningfully with technical teams, evaluate data outputs, and provide informed direction; hands-on coding proficiency is not required
Familiarity with enterprise marketing platforms and CDPs; experience with Zeta / ZMP or comparable platforms preferred, including audience construction and activation capabilities
Awareness of how AI and agent-based capabilities within platforms like Snowflake and ZMP can be leveraged to advance marketing data strategy
Proven ability to manage external vendor relationships, continuously assess market capabilities, and lead competitive evaluations and platform transitions
Demonstrated success leading, developing, and inspiring technical and analytical teams
Skilled at bridging the gap between enterprise data infrastructure and marketing business needs
Comfortable operating as a key contributor and advocate in conversations owned by other teams (Data Engineering, IT, Zeta partnership)
Solutions-oriented mindset that anticipates needs, surfaces recommendations independently, and drives decisions with incomplete information
Able to communicate complex data and technology concepts clearly to both technical and non-technical audiences
Understanding of data privacy, compliance, and governance requirements in a regulated financial services environment

Responsibilities

Define and own the forward-looking vision for how marketing data is structured, accessed, and activated across the Partnership Division — consistently pushing beyond what is asked to identify new opportunities for data to drive business outcomes
Champion the use of Snowflake and Snowflake views as the foundational data layer for marketing operations, serving as the primary marketing voice in enterprise data architecture conversations alongside Data Engineering and IT
Develop and maintain a strategic roadmap for how FNBO's data connects to and powers experiences within Zeta / ZMP — including ZMP audience builds and activation — with a continuous focus on unlocking new platform capabilities to drive personalized, multi-channel experiences for existing customers
Continuously evaluate data platforms, ensuring long-term sustainability and leveraging AI and agents within both Zeta / ZMP and Snowflake as appropriate
Drive the strategic vision to make data more accessible, ensuring that the team is leveraging AI as well as all functionality available to them within Zeta / ZMP to tell a data story for the strategists
Proactively identify gaps between current data capabilities and marketing strategy needs — bringing recommendations forward before they are requested, and ensuring the team is always operating at the leading edge of what is possible
Own the end-to-end relationship with FNBO's acquisition data platform vendor, including contract management, performance accountability, and day-to-day partnership
Continuously evaluate vendor strategy, capabilities, and market alternatives to ensure FNBO has access to the best available data for consumer and small business acquisition efforts
Lead any vendor transition process end-to-end — including requirements definition, competitive evaluation, selection, and implementation oversight
Ensure acquisition data quality, coverage, and compliance standards are met and continuously improved
Serve as the internal subject matter expert on acquisition data capabilities and how they integrate with the broader marketing data strategy as well as connect to the respective channels
Serve as the data strategy and operational backbone for the marketing strategy team — ensuring the right criteria, data connections, and outputs are always in place to support campaign execution
Translate complex business requirements from marketing operations teams into scalable technical solutions, audience strategies — including ZMP audience construction and activation — and data outputs
Ensure the team is consistently leveraging the full capabilities of FNBO's marketing platform to support existing customer engagement and personalization goals
Oversee the governance and continuous improvement of automated strategies that increase the speed, accuracy, and efficiency of marketing execution
Ensure pricing and criteria frameworks remain current, accurate, and aligned to product strategy and compliance requirements
Lead, mentor, and develop a team of marketing engineering professionals spanning automation & file strategy, pricing & criteria disciplines, and data output
Cultivate a team culture that thinks beyond the immediate ask — one that deeply understands FNBO's data assets and proactively brings recommendations that advance the marketing strategy
Set clear performance expectations, provide ongoing coaching, and actively invest in the career development of each team member
Build a high-performing, collaborative environment that balances technical rigor with strategic curiosity
Build and maintain strong collaborative relationships across Marketing, Data & Modeling, IT, Compliance, and external partners to drive alignment and execution
Serve as a key contributor and influential voice in FNBO's Snowflake data strategy, ensuring marketing data needs are well-represented in enterprise decisions owned by Data Engineering and IT
Collaborate closely with the Marketing Technology team that owns the Zeta / ZMP vendor relationship as well as the Print & Content team that owns the Naehas vendor relationship, contributing data strategy and integration expertise to maximize platform effectiveness
Represent Marketing Engineering in cross-functional planning sessions, roadmap discussions, and strategic initiatives — consistently connecting operational capabilities to broader business outcomes
Ensure all data handling, file production, and marketing automation activities adhere to applicable regulatory requirements and FNBO's data governance standards
Maintain clear documentation of data flows, file specifications, vendor integrations, and system dependencies
Guide team to build appropriate controls and monitoring for all marketing data functions
Uphold data privacy and security standards across all acquisition and customer data touchpoints