Sr. Manager, Marketing Analytics

Okta•Chicago, IL

6d•$170,000 - $233,000

About The Position

As Sr. Manager, Marketing Analytics, you'll be a senior individual contributor who transforms data into insights and drives decisions and strategy across our marketing channels. You'll own measurement and analytics for campaigns, partners, and field marketing—including attribution modeling, ROI optimization, and emerging AI capabilities—serving as the go-to analytics expert and thought partner for marketing leadership.

Requirements

8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS
4+ years in marketing analytics: campaign performance, demand gen, field marketing, and ABM measurement
Track record of using data to drive business strategy and budget decisions
Experience across enterprise sales, product-led growth, and partner marketing models
Deep expertise in marketing attribution modeling and multi-touch measurement
Data storytelling: communicate complex insights to executives and influence decisions
Strong grasp of martech infrastructure: database management, data hygiene, API integrations (ad platforms, CRM, analytics tools, data warehouse)
Expert-level Tableau, Salesforce, Snowflake, Excel
Statistical analysis, A/B testing, and experimental design
Proven ability to influence and guide the work of others without formal management authority

Nice To Haves

AI/ML experience: predictive modeling, propensity scoring, marketing mix modeling
Google Analytics (GA4) or Adobe Analytics expertise
SQL proficiency
Growth marketing or demand gen background
Privacy-first measurement, DSPs, programmatic advertising experience
Python, R, or similar statistical tools
Advanced degree (MBA, Analytics, Economics, or related field)

Responsibilities

Drive attribution modeling and full-funnel measurement across all marketing channels
Translate data into actionable insights and recommendations for marketing leaders across the business
Create forecasts and scenario models to inform annual budget planning and incremental asks
Build and maintain self-service dashboards in Tableau for brand, demand gen, digital, and strategic events
Partner cross-functionally with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams on performance narrative and QBRs
Partner with the Marketing Data Operations team to maintain data quality across martech systems
Implement AI/ML capabilities for predictive modeling and automated insights
Design and support marketing experiments with rigorous testing and statistical validation
Mentor and provide analytical guidance to junior analysts, and establish best practices for the broader analytics function
Stay current with analytics tools and methods to drive competitive advantage