Sr. Manager, Marketing Analytics
Aptive Pest Control•Provo, UT
•Onsite
About The Position
We are seeking a hard-working, innovative, detail-oriented, and creative team player to join our Aptive team! This is a full-time Sr Manager, Marketing Analytics position located in Provo, Utah. The individual we are looking for is someone who enjoys working in a team environment and excels working at an individual level.
Requirements
- 8-10 years of experience in marketing analytics, business intelligence, or related roles
- Hands-on expertise analyzing paid media, CRM, and digital marketing data
- Advanced analytical and problem-solving skills with the ability to translate data into insights
- Experience with analytics and visualization tools
- Strong communication skills with the ability to present insights to non-technical stakeholders
- Ability to manage multiple priorities in a fast-paced environment
Nice To Haves
- Experience supporting multi-channel or full-funnel marketing teams preferred
- Google Analytics (GA4) Certification, preferred.
- Adobe Analytics or Adobe Experience Platform certifications, preferred.
- Marketing analytics or experimentation certifications (e.g., CRO, A/B testing, optimization programs), preferred.
Responsibilities
- Lead day-to-day execution of marketing performance measurement across paid media, owned channels, CRM, web, and offline marketing
- Ensure accurate, consistent reporting of marketing KPIs across channels, campaigns, and customer segments
- Support the development and maintenance of standardized dashboards and performance reports used by marketing leadership
- Produce clear, actionable reporting that helps teams identify optimization opportunities across channels, creative, audiences, and timing
- Translate data into insights that inform campaign optimizations and near-term strategy adjustments
- Partner with channel owners to interpret performance results and recommend improvements
- Support attribution and incrementality measurement efforts in partnership with analytics and data teams
- Analyze test results from A/B tests and experiments to quantify impact and inform next steps
- Conduct deep-dive analyses to answer specific business questions and uncover performance drivers
- Support marketing forecasting efforts by providing historical performance analysis, trend insights, and scenario inputs
- Assist in re-forecasting and planning exercises in partnership with Marketing and Finance
- Monitor performance vs. forecast and highlight risks and opportunities
- Work closely with Paid Media, CRM, SEO, and Creative teams to ensure analytics insights are applied to marketing decisions.
- Partner with Finance to support ROI analysis, budgeting discussions, and performance reviews
- Present insights and recommendations to marketing leadership in a clear, concise manner
- Identify opportunities to improve reporting consistency, efficiency, and usability
- Document metric definitions and reporting standards to promote alignment across the team
- Continuously refine reporting and analysis based on business needs and feedback
Benefits
- Annual Merit bonuses
- Group Health, Dental, and Vision plans
- Pet insurance, Life insurance, and EAP benefits
- 401K with employer match up to 4%
- Paid holidays and paid time off
- Opportunity for advancement
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What This Job Offers
Job Type
Full-time
Career Level
Manager
