Sr. Manager, Marketing Analytics & Measurement

Ovative Group•Minneapolis, MN

21h•$111,000 - $186,000

About The Position

About Ovative Group: Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. About the Marketing Analytics & Measurement Team: The Marketing Analytics & Measurement Team sits at the center of how Ovative turns marketing data into business action. Partnering with large enterprise brands that are investing large marketing budgets to grow their business. Our work measures the effectiveness of the marketing investments and help them drive profitable growth. Our team specializes in modern marketing effectiveness, connecting marketing with enterprise outcomes and equipping leaders with the clarity & confidence to act. Core Team Expertise Includes: Marketing Mix Modeling including Modern MMM and advanced effectiveness frameworks Incrementality testing including geo experiments and lift studies Forecasting, scenario planning, and budget optimization Executive storytelling and board-level measurement narratives Cross-functional partnership to ensure measurement drives marketing performance We work side by side with client marketing, finance, and executive teams, as well as Ovative’s Paid Media, Data Science, and Analytics teams, to ensure measurement does not sit in a report. It drives decisions. About the Role: In this role, you will serve as a Senior Manager within our Marketing Analytics & Measurement team, acting as the strategic measurement lead for 1 to 3 large enterprise clients. You are accountable for turning measurement into business outcomes. You will lead the measurement strategy across Marketing Mix Modeling, incrementality testing, forecasting, and budget optimization, ensuring insights translate into confident marketing decisions and tangible performance improvements. You will serve as the primary measurement voice with senior client stakeholders, regularly presenting to VP and C-level leaders. This is not a technical model-building role. Your responsibility is not to build models, but to ensure they drive decisions. You will partner closely with the Director of Marketing Analytics & Measurement to chart the right path forward for each client, then lead execution with your team and Ovative partners. You will directly manage 1 to 2 team members, supporting their development while ensuring work is high quality, efficient, and outcome oriented. Success in this role means: Clients are making healthy, data informed decisions based on MMM and testing Measurement is influencing investment strategy and business performance Clients are confident and satisfied with Ovative’s partnership Your team feels supported, challenged, and proud of the impact they are delivering This role requires strong executive communication, structured problem solving, and the ability to influence across teams without formal authority.

Requirements

8 to 15 years of experience in marketing, marketing analytics, or marketing consulting roles with direct client responsibility
Experience working with large, complex organizations and multiple senior stakeholders
Demonstrated ability to translate complex marketing analytics into clear business recommendations
Strong executive communication skills with experience presenting to VP and C-level leaders
Experience leading client relationships and owning outcomes, not just deliverables
Ability to influence cross functional teams without formal authority
Experience managing and developing direct reports
Comfort operating in ambiguity and defining structure where it does not exist
Action oriented mindset with a bias toward progress and decision making

Nice To Haves

Experience leveraging Marketing Mix Modeling, incrementality testing, or other marketing effectiveness frameworks to inform investment decisions
Experience using measurement outputs to guide budget allocation, forecasting, or strategic planning
Agency experience, particularly within performance marketing or full funnel marketing environments
Industry experience in telecom, retail, or other large scale consumer marketing organizations
Experience contributing to business development efforts or supporting new client growth

Responsibilities

Client Leadership and Business Impact Serve as the primary measurement lead for 1 to 3 enterprise clients
Translate MMM, incrementality testing, and forecasting outputs into clear business recommendations
Lead executive presentations and strategic discussions with VP to C-level stakeholders
Identify what is working, what is not, and define the roadmap to improve marketing effectiveness
Ensure measurement outputs inform budget allocation, channel strategy, and growth decisions
Maintain strong client relationships rooted in trust, clarity, and proactive leadership
Strategic Direction and Cross Functional Influence Partner with Paid Media, Analytics, and Data Science teams to align on measurement strategy and execution
Influence cross functional stakeholders without formal authority to drive cohesive outcomes
Ensure work is focused on high value questions that materially impact the client’s business
Support new business conversations by shaping clear, differentiated measurement approaches
Team Leadership and Development Directly manage and develop 1 to 2 team members
Provide clear direction, feedback, and coaching to support growth
Ensure deliverables are high quality, timely, and aligned to client priorities
Foster an environment where team members feel empowered and accountable

Benefits

Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it.
We demand trust and transparency from each other.
We believe in doing the hard and complicated work others put off.
We’re open in communication and floor plan.
We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily.
Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
We strive to hire and retain the best talent.
Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
We’re rewarded fairly and when the company performs well, we all benefit.
Tangible amenities we enjoy: Access to all office spaces in MSP, NYC, and CHI Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams Generous paid vacation policy 401k match program Top-notch health insurance options, inclusive of same sex partners Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs Monthly stipend for your mobile phone and data plan Sabbatical program Charitable giving via our time and a financial match program Shenanigan’s Day