Sr. Manager, Integrated Paid Media

Yum!•Irvine, CA

21d•Hybrid

About The Position

The Senior Manager, Integrated Paid Media (Calendar Initiatives) will lead the development, strategy and execution of integrated paid media strategies for Taco Bell’s most critical business-driving calendar initiatives, including Value and Category Entry Points. This role sits at the center of our marketing engine, driving transaction growth, acquisition, and customer penetration through best-in-class media strategies, flawless execution, and cross-functional leadership. With responsibility for a significant media investment, this leader will shape the annual calendar, drive innovation across media channels, and bring bold creative/media integration to life in partnership with internal teams, agency partners, and senior leadership.

Requirements

Bachelor’s Degree in Marketing, Business, Communications, or equivalent experience.
10+ years of experience in Media (brand/client-side or agency leadership).
3+ Years in a management/leadership role
Proven ability to lead, coach, and develop high-performing teams.
Strong leadership presence with the ability to translate strategy into execution and influence at all levels, including C-Suite.
Digital first mindset and Deep expertise in cross-channel paid media (linear TV, CTV, digital video, audio, paid social, mobile,).
Demonstrated success in leveraging data, insights, and analytics to guide media targeting, optimization, and performance.
Strong background in budget management and planning for multi-million-dollar paid media investments.
A strategic thinker and self-starter who thrives in a fast-paced environment with shifting priorities.
Understanding of customer data platforms (CDPs), attribution, and measurement in paid media.
Track record of driving customer acquisition, penetration, and frequency growth through paid media strategies.

Responsibilities

Lead Paid Media Planning & Strategy for 2026 across calendar initiatives (Value, Category Entry Points, and major cultural/sporting tentpoles).
Develop and oversee channel strategies (TV/CTV, Audio, Paid Social, Mobile, YouTube, Local Test & Learn) to drive transactions and optimize GTM execution.
Integrate media with business goals by aligning pillar campaigns, role of channel, and audience strategies; partner with MarCom, creative, and experience teams for seamless execution.
Revolutionize Value-Added Strategy and connect it to calendar campaigns to fuel meaningful transaction growth.
Drive measurement and optimization through MMM inputs, campaign performance analysis, and cross-funnel investment learnings.
Partner with agencies (AOR, media, creative) to lead TV/CTV upfronts, negotiate, and deliver innovative media solutions.
Influence and educate stakeholders by presenting strategies and learnings to leadership, cross-functional teams, and agencies; create share-outs and self-service tools.
Manage and develop the paid media team, providing vision, coaching, and collaboration across peers in Value, Innovation, and Category Entry Points.

Benefits

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash,
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name