Sr. Paid Media Manager

Abnormal•San Francisco, CA

About The Position

About the Role Abnormal AI is looking for a Senior Paid Media Manager to own and scale all paid advertising channels globally. This role is responsible for driving pipeline, revenue influence, and efficient growth across paid search, paid social, ABM, retargeting, and emerging channels. You will own strategy, experimentation, optimization, and performance — working closely with brand, content, product marketing, marketing ops, and sales to ensure paid media is aligned to the right accounts, the right messages, and the right outcomes. What you will do Own and scale paid media strategy across channels including search, social (LinkedIn, Meta, Reddit, YouTube), display, retargeting, ABM, and emerging platforms. Manage budgets, pacing, forecasting, and channel mix to maximize pipeline and revenue impact. Continuously refine the role of each channel across the funnel: awareness, demand capture, and pipeline acceleration. Optimize campaigns for pipeline and revenue outcomes, not vanity metrics. Partner with RevOps and Marketing Ops to ensure attribution, tracking, and reporting are accurate and actionable. Analyze pipeline data to identify gaps, diagnose performance issues, and inform spend decisions. Design and execute structured experiments across channels, formats, and targeting strategies. Evaluate and scale emerging paid media opportunities. Collaborate cross-functionally with brand, content, design, product marketing, and sales to ensure alignment on messaging and targeting. Support GTM initiatives, product launches, events, and regional strategies. Own performance reporting and translate data into insights and recommendations. Contribute to evolving how paid media impact is measured across complex, multi-touch sales cycles.

Requirements

5–8+ years managing paid media in B2B SaaS, ideally with cybersecurity or complex technical products.
Proven hands-on experience in paid search and paid social.
Experience optimizing toward meetings, pipeline, and revenue, not just leads or clicks.
Strong analytical skills and comfort with performance dashboards and raw data.
Familiarity with attribution models and their limitations.
Highly organized with experience managing multiple campaigns, regions, and priorities.
Ability to build and optimize repeatable processes for experimentation and reporting.
Track record of working effectively with cross-functional teams including content, product marketing, and sales.

Nice To Haves

Experience with ABM strategies and technologies.
Knowledge of media partnerships and new advertising formats.
Experience supporting global paid media programs.
Comfort influencing strategy and advocating for media needs within broader GTM discussions.

Responsibilities

Own and scale paid media strategy across channels including search, social (LinkedIn, Meta, Reddit, YouTube), display, retargeting, ABM, and emerging platforms.
Manage budgets, pacing, forecasting, and channel mix to maximize pipeline and revenue impact.
Continuously refine the role of each channel across the funnel: awareness, demand capture, and pipeline acceleration.
Optimize campaigns for pipeline and revenue outcomes, not vanity metrics.
Partner with RevOps and Marketing Ops to ensure attribution, tracking, and reporting are accurate and actionable.
Analyze pipeline data to identify gaps, diagnose performance issues, and inform spend decisions.
Design and execute structured experiments across channels, formats, and targeting strategies.
Evaluate and scale emerging paid media opportunities.
Collaborate cross-functionally with brand, content, design, product marketing, and sales to ensure alignment on messaging and targeting.
Support GTM initiatives, product launches, events, and regional strategies.
Own performance reporting and translate data into insights and recommendations.
Contribute to evolving how paid media impact is measured across complex, multi-touch sales cycles.