Sr. Paid Media Manager
About The Position
Acadia is a digital growth platform for mid-market disrupters. We specialize in traffic acquisition, conversion optimization, branding, and web development. Headquartered in Atlanta, we’re a tight-knit and fast-growing team of creative strategists, analysts, and marketers driven to make a real impact for our clients and communities. You’re an experienced, data-driven marketer with 3–5 years of hands-on paid media experience. You have strong analytical chops, a creative mindset, and thrive in a fast-paced agency setting. You're passionate about driving results and collaborating across teams.
Requirements
- 3–5 years of paid media experience (agency experience preferred)
- Expertise in Google Ads (Performance Max, Demand Gen, YouTube), Meta Ads Manager
- Proficiency in Excel, including pivot tables and data analysis
- Strong understanding of digital measurement strategies (conversion APIs, Floodlight tags, GA4 setup, etc.)
- Excellent communication and presentation skills
- Proven track record of campaign optimization and measurable results
Nice To Haves
- Google Ads, Meta, and Google Analytics certifications
- Experience with platforms like Bing, LinkedIn, TikTok, and Amazon Ads
- Familiarity with tools like SEMrush, Keyword Planner
Responsibilities
- Develop the strategic direction of paid media advertising accounts on multiple platforms including Google, Microsoft, Meta, LinkedIn, TikTok, and/or Amazon for a variety of clients
- Articulate strategy both verbally and through written communication to the account management team and client POCs
- Create new ad campaigns, ad groups, and ad accounts
- Analyze ad campaign performance, diagnose issues affecting performance, and make necessary adjustments to achieve client goals
- Perform regular campaign maintenance with an aim to deliver on client goals and provide a high quality of work.
- Conduct research on keywords, audience demographics, and competitors
- Generate reports on key performance indicators (KPIs), conversions, revenue tracking, and other aspects of paid media advertising.
- Provide creative ad copy and display ad templates
- Responsible for monitoring staffing & resourcing needs within designated portfolio of clients
- Active mentorship, management, and coaching of direct reports
- Accountable for fostering a positive team environment and embodying our shared values of Candor, Community, Curiosity, and Can Do.
- Keep pace with paid media advertising and digital marketing industry trends and developments
Benefits
- A work environment that enthusiastically encourages creativity, risk-taking, and growth.
- Paid Holidays
- Paid vacation and sick time
- We are closed Christmas Eve through New Year's Day
- Solid Health Benefits (medical, dental, and vision insurance)
- 401k Match
- Equity for All Program
- Opportunity for growth that is second to none in the industry
- Flexible working hours
- Paid time off
- Floating holiday
- And more….
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
