Sr Integrated Media Planner

Basis

3d•Remote

About The Position

This position will be responsible for account management and stewardship of media services for a suite of brand and agency advertisers. This role will oversee the development and quality control of media plans as well as presenting them to client stakeholders. Your contribution will be to: Lead planning efforts in partnership with research and strategy team members to develop and present integrated media recommendations Maintaining a strong understanding of the digital media landscape and the latest Basis products and solutions Mastering an understanding of how digital channels work together to drive different business outcomes Mentoring and train junior planning team members Bringing new ideas to clients through the latest digital innovation, research, and vertical expertise Independently using syndicated research to build and defend strategic media recommendations Collaborating with our analytics team to ensure media strategies are aligned to business objectives and measures of success Negotiating with vendors to secure the best inventory and pricing available for our clients Cultivating strong internal relationships with ad operations, campaign analytics, and search and social media planners. Operating with a solutions-oriented approach and a high degree of client servicing Ensuring high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members Remaining on-top of advertising trends and provide POVs to clients on topics such as the cookie-less future Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign Overseeing campaign actualization to ensure budgets and KPIs are met and delivered in full Assisting Finance in billing executions and discrepancies Completing traffic sheets and assisting with gathering creative assets and instructions as needed

Requirements

Min of 5 years of experience or equivalent combination of education, training, and experience, etc
4+ years of experience in digital media buying and planning
Previous experience mentoring junior team members
Strong understanding of programmatic media and real-time bidding
Strong proficiency with holistic media planning fundamentals and media planning tools
Experience managing multiple accounts or complex campaigns simultaneously
Experience with syndicated research tools
Experience working alongside a Demand Side Platform
Strategic thinking and proactive detail-oriented client service skills
Strong written and verbal communication skills
Strong issue resolution and problem-solving capabilities
Ability to work well in a cross functional team environment
Advanced Excel and PowerPoint skills
Commitment to creating inclusive, respectful environments where all voices are valued and supported.
Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.

Nice To Haves

Hands on DSP buying experience
Experience working with a 3rd party ad server
Experience in digital reporting dashboards such as Datorama
Experience supporting multi-location or franchise brands
Basis Certified

Responsibilities

Lead planning efforts in partnership with research and strategy team members to develop and present integrated media recommendations
Maintaining a strong understanding of the digital media landscape and the latest Basis products and solutions
Mastering an understanding of how digital channels work together to drive different business outcomes
Mentoring and train junior planning team members
Bringing new ideas to clients through the latest digital innovation, research, and vertical expertise
Independently using syndicated research to build and defend strategic media recommendations
Collaborating with our analytics team to ensure media strategies are aligned to business objectives and measures of success
Negotiating with vendors to secure the best inventory and pricing available for our clients
Cultivating strong internal relationships with ad operations, campaign analytics, and search and social media planners.
Operating with a solutions-oriented approach and a high degree of client servicing
Ensuring high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members
Remaining on-top of advertising trends and provide POVs to clients on topics such as the cookie-less future
Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign
Overseeing campaign actualization to ensure budgets and KPIs are met and delivered in full
Assisting Finance in billing executions and discrepancies
Completing traffic sheets and assisting with gathering creative assets and instructions as needed