Sr Analyst, Integrated Media

The Friedkin Group • Houston, TX

12h

About The Position

Under the direction of the Manager, Integrated Media, the Senior Media Analyst is responsible for keeping integrated media plans in motion and operational execution in collaboration with agency teams and internal stakeholders while contributing to strategic planning, performance optimization, and cross-tier collaboration. This role is responsible for ensuring accuracy, consistency, and timely delivery across media planning, agency outputs, financial processes, and measurement. The Media Analyst plays a critical role in media co-op and financial support, stewardship of media buys, and delivery of clear, accurate reporting that enables data-driven decision-making, accountability, and continuous improvement across New Car, Fixed Ops, and GST objectives.

Requirements

• 4-6 years Experience in advertising, marketing, or automotive field or an equivalent combination of education and experience.
• Marketing Automation Marketing automation refers to software platforms and technologies designed to market on web sites, social media sites, and email platforms with automation for scheduling and repetitive tasks. Awareness-Developing
• Relationship Building Relationship Building is the ability to connect with others and form positive rapport. Awareness-Developing
• Analytical Skills Analytical Skills refers to the ability to gather, organize, research, and review information in order to draw conclusions and solve complex problems. Awareness-Developing
• Business Metrics Develops or uses quantifiable measures to track business objectives and processes, both short-term and long-term, often involving cost management. Awareness-Developing
• Campaign Management Campaign management involves planning, executing, tracking and analyzing a marketing initiative by pushing content to potential buyers through email, social media, print materials, events, giveaways and surveys. Awareness-Developing
• Digital Advertising Awareness-Developing
• Invoicing Invoicing is the management of invoices from arrival through to payment and may include required bookkeeping or financial recording steps. Awareness-Developing
• Account Management Account management is the practice of developing and maintaining relationships with individual clients to retain, grow, and/or land new business. Awareness-Developing

Nice To Haves

• Bachelor's Degree Pref

Responsibilities

• Support media planning and strategy across Search, Social, Display, Video (Linear & CTV/OTT).
• Own the review, proofing, and coordination of agency deliverables, including flowcharts, buy summaries, and media packages across multiple DMAs.
• Maintain and track media plans, budgets, revisions, pacing, and delivery, ensuring accuracy, clear documentation, and timely communication.
• Support day-to-day execution of GST marketing campaigns, including media and audience activation, KPI tracking, and tactical optimization support.
• Monitor campaign performance and budget pacing across channels, flagging risks, opportunities, and optimization insights.
• Assist with media billing operations, including PO tracking, invoice review, reconciliation support, and maintaining accurate documentation across agency and media partners.
• Support media co-op processes, including forecasting, submission, and verification.
• Support and collaborate cross-functionally with Creative, Analytics, Media Agency Team, Media Partners, and TMNA partners to support integrated media execution, serving as a central point for scheduling, documentation, and information sharing.
• Support Field Teams and Marketing Advisors by supporting media-related deliverables, insights, and requests.
• Assist with media performance reporting, including DMA reporting, delivery and KPI summaries, and competitive insights. Support broader media analytics initiatives, including measurement frameworks and econometrics inputs.
• Support ad verification and media audits (IAS and Ebiquity across DMA and Digital), reviewing outputs, documenting findings, and assisting with follow-up actions.
• Support Parts & Services (P&S) / Fixed Ops media strategy and execution.
• Assist with tracking and reporting tied to dealer visits, repair orders, and service KPIs, helping translate performance insights into actionable summaries.
• Partner with the Media Manager to identify and support new opportunities for integrated media growth.
• Build hands-on expertise across media platforms, analytics, financial processes, and reporting to support career growth within GST’s media organization.
• Support Media Manager as back-up for campaign approvals and other duties as needed.

Benefits

• Career Growth: Advance your career with opportunities for leadership and personal development.
• Culture of Excellence: Be part of a supportive team that values your input and encourages innovation.
• Competitive Benefits: Enjoy a comprehensive benefits package that looks after both your professional and personal needs.
• Our Total Rewards package underscores our commitment to recognizing your contributions. We offer a competitive and fair compensation structure that includes base pay and performance-based rewards. Compensation is based on skill set, experience, qualifications, and job-related requirements. Our comprehensive benefits package includes medical, dental, and vision insurance, wellness programs, retirement plans, and generous paid leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level