Media Planner

Madden Media

2d • Remote

About The Position

Madden/Karsh is looking for a Media Planner to help execute high-performing, omni-channel campaigns for clients across the country. You'll be part of a remote team of tourism marketing pros, working closely with internal teams and clients to make sure campaigns are set up for success, optimized for performance, and delivering real results.
The Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure campaigns reach their target audiences as effectively as possible. Managing multiple clients and campaigns, the Media Planner creates and monitors a paid media strategy within each client's budget to give maximum exposure through the entire media spectrum: radio, television, print, and digital.
This is a role for someone who's equally comfortable working independently and collaborating with a team. You know how to take feedback and turn it into better work, and you're eager to keep growing as a well-rounded marketer. Day to day, you'll be developing comprehensive media plans, researching and aligning media strategy to target audiences , collaborating with the media buying team to execute placements, analyzing performance, and sharing insights that shape future strategies.

Requirements

• 3+ years of paid media experience (in-house or agency)
• Strong communication skills and a collaborative, positive attitude
• Ability to manage multiple projects, prioritize tasks, and meet deadlines
• Hands-on experience planning, launching, optimizing, and scaling paid campaigns .
• A love for spreadsheets (we use Google Sheets, but if you're an Excel pro, you'll do just fine)
• Passion for turning data into meaningful insights for internal teams and clients
• Top-notch organizational skills and the ability to juggle multiple campaigns at once

Nice To Haves

• Travel and tourism experience is a plus, but not required

Responsibilities

• Develop strategic paid media recommendations, including targeting considerations, data implementation, tracking strategy, partner and placement selection, buying methodologies and optimizations
• Oversee paid media strategy and analysis for assigned clients
• Analyze campaign performance data, provide recommendations and implement optimizations
• Join ongoing agency/vendor calls to discuss account performance, interpretation of data, and action plans based on findings
• Responsible for overseeing budget pacing and tracking
• Support in the creation of new campaigns and media briefs
• Collaborate with the Media Buying team to execute placements and Creative team to ensure assets fit the specs and needs for placements
• Contribute to monthly performance reporting and presentations
• Serve as subject matter expert on current and emerging media platforms, trends and best
• Traveling approx once every other month

Benefits

• Opportunities to grow your skillset through training, new challenges, and learning experiences.
• A team that's got your back and is ready to help you thrive.
• A workplace culture that values intelligence, ambition, authenticity, and a willingness to learn.
• No hoops to jump through about degrees or specific experience-we care about what you can do and what you bring to the table.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed