Media Planner

Cook Systems • Memphis, TN

6h • Hybrid

About The Position

Since 1990, Cook Systems—a certified veteran-owned IT consulting firm—has been helping businesses and professionals grow through innovation, integrity, and investment in people. We partner with Fortune 500 enterprises and high-growth companies alike to deliver agile technology solutions, AI-driven talent strategies, and our signature FastTrack program that develops the next generation of tech talent.
At Cook, you’ll find a culture that values excellence, creativity, and accountability. We believe in opportunity backed by trust—and in building careers that last. Check out what our team members have to say on our Glassdoor page, and discover why Cook Systems is where meaningful careers take off!
Media Planner
Memphis, TN (hybrid: 3 days onsite per week)
6 months plus

Requirements

• Minimum of 3 years of experience in the online advertising space.
• Exposure to media and advertising technology platforms (DSPs).
• Foundational understanding of how media platforms inform and support media planning.
• Flexible, versatile, and motivated to develop new skills.
• Strong written and verbal communication skills.

Nice To Haves

• Experience with media planning tools preferred but not required.
• Ability to interpret data insights and trends to inform and drive future media strategies.

Responsibilities

• Develops and manages strategic media plans across search, display, video, and/or paid social channels, including both time-bound and always-on campaigns.
• Collaborates within cross-functional teams to develop, revise, and manage the cross-channel funnel strategy as it relates to media and associated audience journeys.
• Partners closely with stakeholders to understand goals and objectives and determine the optimal media mix to achieve those outcomes.
• Develops targetable audience strategies across media channels and platforms based on defined audience segments.
• Invests in continuous skill development through self-paced training and regular use of media planning tools.
• Stays current with the evolving media and data privacy landscape and collaborates to identify solutions to disruptions.
• Maintains a holistic tactical media and audience plan, establishes channel-level budgets and forecast projections, and works with Media Ops and/or agency partners as needed.
• Works with audience strategists and media leads to maintain targeting documentation and develops detailed, channel‑specific media plans to enable seamless execution by Media Ops or agency partners.
• Partners with Media Ops/agency partners, Analytics, and User Experience teams to set goals, forecast ROI, and ensure proper audience taxonomy architecture.
• Provides guidance on creative asset needs for media campaigns, communicating required formats and variations for each channel or tactic.
• Presents recommended media plans to stakeholders to gain approval and facilitates cross‑channel communication to minimize audience overlap internally and externally.
• Interprets performance reporting from Media Ops/agency partners and Analytics teams and provides clear, actionable summaries for stakeholders, identifying trends and opportunities for future strategies.
• Collaborates with cross-functional teams and integrated marketing to ensure alignment on deliverables and timing for media launches.
• Effectively prioritizes workload and maintains a strong project management process to meet deadlines and team SLAs.

Benefits

• Choose from two comprehensive medical plans through Blue Cross Blue Shield, with dental and vision coverage included.
• Protect what matters most with life, critical illness, and accident insurance through Unum—because your family’s security matters.
• Plan ahead and save with a Flexible Spending Account and Daycare FSA through Navia, helping you manage healthcare and dependent-care expenses your way.
• Our Health Gap Insurance through Sun Life helps cover unexpected costs, so you’re never caught off guard.
• Build your future with our 401(k) plan through The Standard. You’re eligible after just six months—because long-term success deserves a strong foundation.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed