Sr. Manager, Paid Media

Johnson & Johnson•New Brunswick, NJ

About The Position

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com Job Function: Digital Marketing Job Sub Function: Social Media Job Category: Professional All Job Posting Locations: New Brunswick, New Jersey, United States of America Job Description: We are searching for the best talent for Sr. Manager, Paid Media to be in New Brunswick, NJ. Purpose: The Sr. Manager, Paid Media is responsible for developing and executing J&J’s “always on” paid media strategy across a wide range of channels including programmatic display/video, CTV, social media, endemic properties. This role will work closely with internal stakeholders, agency partners, and media platforms to deliver a best-in-class approach to channel mix, audience targeting, and campaign optimization in support of the Corporate Equity Team’s paid media goals.

Requirements

8 - 10 years of related industry experience
Experience working in a matrixed environment
Superior communications skills – both written and verbal
Strategic thinker with the ability to manage complexity and build strong partnerships
Ability to work well as part of a team, as well as independently with minimal supervision
Strong project management and prioritization skills required

Nice To Haves

Proven success leading paid media strategies for a Fortune 100 brand
Experience developing paid strategies in the healthcare industry
Experience working in a global function

Responsibilities

Paid Media Strategy & Campaign Management Develop and implement “always on” paid media strategies, including tent pole moments, to achieve Corporate Equity objectives.
Determine and optimize the ideal channel mix for paid media initiatives.
Manage ongoing paid media campaigns, including agency management, ongoing optimizations, launch of new assets through trafficking sheets, pixel placement, and preview link oversight.
Participate in weekly status calls to assess and drive optimization of paid media campaigns in market e.g. monitoring bid caps and creative optimization opportunities.
Assist with ad hoc POVs or strategic planning related to J&J’s paid media presence; act as a consultant to various functional paid leads.
Budget management of working media and non-working media dollars under department management.
Audience, Data, & Measurement Excellence Use internal and external data sources to refine audience strategy and targeting tactics.
Proactively identify opportunities to test and learn new, cost-efficient ways to reach target audiences (e.g., new channels, ad formats, A/B creative testing).
Guide the development of a measurement framework with stakeholders and agencies to track effectiveness and test hypotheses.
Refine analytics and reporting processes to capture actionable insights and create performance narratives for senior leadership.
Stakeholder Collaboration & Content Strategy Partner with stakeholders to champion fit-for-platform content and creative strategies aligned with media plans.
Collaborate with team members to provide ongoing strategic counsel, support, and knowledge sharing.
Build and maintain strong relationships with key media partners, including platforms and the Media Excellence Team.
Act as a gatekeeper of J&J’s social media channels, ensuring alignment with business objectives and channel standards.
Brand Safety, Governance, & Flexibility Assist in developing and executing key controls to ensure brand safety and reduce risk, maintaining compliance with regulatory guidance and operational controls.
Support various digital workstreams, including organic, web and governance initiatives, as needed.

Benefits

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period10 days
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year
For additional general information on Company benefits, please go to: https://www.careers.jnj.com/employee-benefits