Sr. Manager, Integrated Marketing

Athene•West Des Moines, IA

About The Position

The Senior Manager, Integrated Marketing will lead the strategy, development, execution, and optimization of Athene’s integrated retail marketing programs, activating financial professionals at scale to drive demand generation and business growth. This role will set the team’s strategic vision and roadmap, translating Retail priorities, audience insights, and sales opportunities into connected marketing strategies that deliver measurable impact across the funnel. This is an opportunity to shape how Athene engages financial professionals as our business continues to grow and innovate. The role involves working across Marketing, Sales, Distribution, Product, and Analytics to build scalable, increasingly automated marketing programs while leading and developing a high-performing team. Athene's partnership with Apollo provides differentiated capabilities, scale, and opportunities for innovation, while their BEAM values guide collaboration, ownership, urgency, and results.

Requirements

6+ years of relevant experience
3+ years of formal or informal leadership experience
Experience spanning integrated marketing, growth marketing, financial services marketing, or relevant professional experience
Demonstrated success developing and leading integrated, multichannel marketing strategies that generate measurable engagement, leads, conversion, revenue, sales, or other business outcomes
Strong expertise in audience strategy, segmentation, lifecycle marketing, marketing automation, demand and lead generation, nurture, channel orchestration, and performance measurement
Ability to use analytics and AI-enabled capabilities to improve marketing effectiveness
Strong strategic thinking, critical thinking, and executive communication skills
Ability to translate business strategy, sales priorities, market intelligence, and advanced analytics into clear recommendations and influence senior stakeholders
A people-centered leadership approach with demonstrated ability to coach and develop talent, empower others, build trust and inclusion, lead through ambiguity, and move with urgency and sound judgment
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience

Nice To Haves

Financial services, annuity, retirement, or intermediary-distributed product experience is strongly preferred.

Responsibilities

Drive the Retail integrated marketing strategy, setting priorities and the roadmap for scalable financial professional engagement and nurture programs.
Build connected, audience-led marketing programs by translating business opportunities into integrated multichannel campaigns, demand and lead-generation programs, nurture strategies, and scalable, always-on experiences.
Lead and develop a high-performing team with a player-coach mindset, setting priorities, empowering ownership, and fostering an inclusive, collaborative, accountable, and risk-aware culture.
Orchestrate an integrated marketing ecosystem by partnering across product, distribution, content, paid search, SEO/SEM, email, web, portal, video, social, print, webinars, and other capabilities.
Advance scalable, always-on audience engagement by evolving campaign-based activity with behavior-led nurturing and establishing audience segmentation, prioritization, and governance practices.
Turn insights into action and continuously improve performance by using analytics, audience and sales insights, experimentation, market intelligence, and AI-enabled capabilities to establish success measures, optimize investments and experiences, and translate results into clear recommendations for senior leaders.