Sr. Manager, Industry Events & Experiences

Samsung•Los Angeles, NY

17h•Hybrid

About The Position

We’re searching for an Industry Events & Experiences Lead for Samsung Ads to join our dynamic Samsung Ads team within Samsung Electronics America. Samsung Ads puts the power of the world’s #1 Smart TV and mobile device brand to work for businesses of all shapes and sizes. With unrivaled reach across hundreds of millions of smart devices, Samsung Ads unlocks audiences at scale, helping advertisers break through to valuable consumers in the moments that matter most. Samsung Ads offers innovative ad formats in brand-safe ad environments with full-funnel performance solutions that drive measurable outcomes - from awareness, to consideration, to conversion. Today, Samsung Ads serves over 25 countries around the globe, bringing brands new ways to engage their audience across Samsung’s portfolio of premium entertainment services, including Samsung TV Plus, the #1 FAST service on hundreds of millions of TVs globally, Samsung Gaming Hub, Galaxy mobile apps, and beyond. This role will elevate Samsung Ads in the industry and promote the sellable solutions that allow advertisers to reach their most important audiences. This position will be based in Los Angeles or New York City.

Requirements

8+ years in event marketing, experiential marketing, or industry activations, ideally in media, advertising, adtech, or consumer tech
Direct experience with large-scale industry events (CES, NewFronts, Cannes Lions, SXSW, Possible, or similar)
A distinct creative point of view and strong instincts — you know what makes an activation feel like the brand, not just another booth
Strong vendor/agency management, contract negotiation, and budget ownership skills
A calm, solutions-oriented demeanor under pressure, and excellent stakeholder and executive communication skills
Proficiency in creating polished presentation decks and organized spreadsheets
Willingness to travel as needed, including evenings/weekends around events
Bachelor's degree or equivalent practical experience

Nice To Haves

Experience with global consumer/tech brand activations at major stages
Hybrid/digital event extensions
Familiarity with CTV/streaming/adtech
Experience building an events function from scratch

Responsibilities

Architect the annual industry events portfolio and investment strategy with sales, marketing, and leadership — deciding which events, at what scale, and why
Set the creative vision for each activation — environmental design and layout, guest journey, content — so our presence feels distinct, not templated
Develop event briefs covering objectives, audiences, budgets, staffing, and success metrics; scout new venues and sponsorship opportunities
Lead end-to-end logistics: venue sourcing, production, staffing, credentialing, and on-site operations
Manage and negotiate with agencies, production partners, and vendors; serve as on-the-ground lead, troubleshooting in real time
Manage sponsorship commitments to maximize visibility and value from every partnership
Collaborate with sales, marketing, comms, and executive leadership on all aspects of events — aligning stakeholders early and briefing executives on logistics and talking points
Build reusable playbooks, briefing templates, and vendor rosters to make each event faster and stronger than the last
Own event budgets end-to-end: forecasting, tracking, reconciliation, and post-event financial reporting
Track KPIs beyond attendance — engagement, leads, media impressions, stakeholder sentiment, brand perception — and deliver recaps with recommendations for future investment
Benchmark against industry best practices and competitor activations