Sr. Manager, Growth & Member Marketing - Fandango FanClub

Versant•Orlando, FL

34d•Hybrid

About The Position

As Senior Manager, Growth & Member Marketing, you will lead the strategy and execution of acquisition, engagement, and retention efforts for Fandango’s membership product, FanClub. Reporting to the Senior Director of DTC Marketing, this role is responsible for driving measurable subscriber and revenue growth through integrated, data-informed marketing initiatives. You will operate at the intersection of performance marketing, lifecycle strategy, and customer insights—optimizing the full subscriber journey from first touch through long-term loyalty. This role partners closely with product, analytics, and cross-functional marketing teams to continuously refine positioning, improve conversion, and maximize lifetime value. Your work will directly impact Fandango’s ability to grow and retain its membership base, unlocking sustainable revenue growth and deepening relationships with moviegoers through meaningful, personalized experiences. This role is hybrid, with a minimum of three days per week in the Orlando, FL office, fostering collaboration and connection across teams.

Requirements

4+ years of experience in growth, digital, or lifecycle marketing, ideally within a subscription or membership-based business
Strong command of digital marketing channels, including paid media, email/CRM, SEO, and influencer marketing
Experience with A/B testing, conversion optimization, and data-driven decision-making using tools such as Google Analytics, Looker, or Tableau
Proven ability to translate customer insights into actionable strategies that improve acquisition, engagement, and retention

Responsibilities

Drive end-to-end growth strategy across paid, owned, and earned channels to acquire and convert new FanClub subscribers
Optimize the customer lifecycle, improving conversion rates, engagement, and retention through testing, personalization, and funnel enhancements
Develop and execute lifecycle marketing programs (email, push, in-app) to increase subscriber engagement and lifetime value
Leverage data and analytics to track performance (CAC, LTV, churn) and continuously refine campaigns and strategies
Partner cross-functionally with product, analytics, CRM, and marketing teams to align on growth initiatives and business priorities
Manage external partners and stay ahead of emerging trends in subscription and membership marketing