Sr. Manager, Global CRM Strategy

Canada Goose • Toronto, ON

3d • CA$122,000 - CA$168,000 • Onsite

About The Position

At Canada Goose, we are evolving how we build meaningful, long-term relationships with our customers. We are seeking a Sr. Manager, Global CRM Strategy to lead our transition from campaign-led marketing to a more precise, lifecycle-driven engagement model. Based in our Toronto headquarters, this role is the architect of our global CRM vision—responsible for designing how we engage customers across every stage of their journey. You will translate customer insight and behavioral data into thoughtfully designed engagement frameworks that feel personal and relevant, elevating Lifetime Value (LTV). While Lifecycle Marketing is the engine, your focus is the strategy and orchestration behind it. You will define how engagement should work across channels, ensuring execution is aligned, coordinated, and impactful across regions and touchpoints.

Requirements

• 7+ years of experience in CRM Strategy, Lifecycle Marketing, or Customer Growth within a global retail, luxury, premium, or hospitality environment.
• You think beyond campaigns, designing scalable lifecycle strategies and interconnected customer journeys.
• You understand how to balance personalization with brand integrity, delivering experiences that feel relevant without being excessive.
• You are comfortable working with complex datasets and translating insights into clear strategic direction.
• You thrive in a matrixed, global environment—aligning stakeholders and driving clarity across teams.
• You understand channel capabilities and MarTech ecosystems, ensuring strategy translates effectively into execution.

Responsibilities

• Own and evolve the global CRM and customer strategy, defining how Canada Goose engages customers across acquisition, onboarding, growth, retention, and reactivation.
• Establish a clear, forward-looking roadmap aligned to business priorities and regional needs.
• Own the end-to-end CRM strategy. Define how we acquire and engage customers across their entire lifecycle, ensuring every touchpoint feels premium and personalized
• Leverage customer insights to architect end-to-end lifecycle journeys that move beyond campaigns to always-on, behaviorally driven engagement.
• Define journey logic, triggers, and sequencing across channels, ensuring a consistent and premium customer experience.
• Develop and operationalize advanced segmentation frameworks (behavioral, RFM, value-based).
• Establish “Next Best Action” strategies that enable relevant, timely, and personalized engagement at scale.
• Act as the strategic connector across Analytics, Clienteling, Regional CRM, and channel teams.
• Translate business objectives and customer insights into clear, actionable briefs for execution.
• Ensure alignment, prioritization, and consistency across all CRM initiatives globally.
• Partner with Analytics to define success metrics focused on incrementality, LTV, and retention.
• Champion a test-and-learn culture, including A/B testing, holdouts, and continuous optimization.

Benefits

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed