Sr. Manager, Gaming

Red Bull•Santa Monica, CA

About The Position

The Senior Manager, Gaming Marketing will lead the development and execution of regional gaming-focused marketing strategies, ensuring alignment with global and national priorities. This role will drive innovation, oversee large-scale programs, and provide strategic consultation across multiple key markets. Through events, partnerships, and community engagement, the Senior Manager in coordination with the Manager, will elevate Red Bull’s presence in gaming culture, delivering measurable business impact and strengthening brand relevance among gamers.

Requirements

7+ years of experience in gaming/esports marketing, with proven success in strategic leadership and large-scale program execution.
Deep understanding of the global and regional esports ecosystem, including publishers, teams, leagues, and emerging trends.
Demonstrated ability to develop and execute innovative marketing strategies that deliver measurable business results.
Exceptional leadership and stakeholder management skills, with experience influencing cross-functional teams and senior executives.
People management experience with a proven track record in hiring, training, and motivating teams.
Strong financial acumen and experience managing complex budgets and resource plans.
Advanced proficiency in project management and business planning tools; strong presentation and communication skills.

Responsibilities

Define and lead the regional gaming marketing strategy, ensuring integration with national and global objectives.
Oversee the planning and execution of high-impact gaming activations, including major events, partnerships, and owned properties.
Serve as executive sponsor for key projects, managing budgets, timelines, and cross-functional teams from concept to completion.
Identify emerging trends, technologies, and cultural shifts to inform long-term strategy and maintain Red Bull’s leadership in gaming.
Develop innovative, ownable gaming concepts that drive brand differentiation and resonate with local and regional audiences.
Build and maintain strategic relationships with gaming community leaders, influencers, content creators, and industry partners.
Expand Red Bull’s footprint in gaming spaces (LAN centers, campuses, esports venues) through credible and authentic activations.
Collaborate with Brand, On-Premise, and Media Network teams to integrate gaming into broader marketing initiatives and consumer touchpoints.
Champion programs that fuel and inspire local players, reinforcing Red Bull’s role as a key supporter of gaming culture.
Lead talent identification and development strategy for gaming opinion leaders and players.
Partner with Gaming Player Marketing and Media Network teams to design and execute talent-driven campaigns and events.
Ensure seamless integration of gaming talent into Red Bull’s owned and third-party activations, amplifying reach and engagement.