Sr. Manager, Experience Planning

Texas L P•New York, NY

1d•$124,000 - $155,000•Hybrid

About The Position

Join our Home & Outdoor team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, and Osprey. Together, we build innovative and useful products that elevate people's lives everywhere every day. Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! Position: Sr. Manager, Experience Planning Department: Home and Outdoors - OXO, Hydro Flask, and Osprey Work Location: New York, NY, Hybrid (work 3 days onsite) Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. What you will be doing: The Senior Manager, Experience Planning partners with brand marketing teams to develop integrated experience planning strategies that connect brand objectives, consumer insights, and full-funnel media activation. This role focuses on supporting Home & Outdoor brands, working closely with brand teams, sales teams, and media agency partners to translate marketing priorities and goals into clear campaign strategies and activation plans. The Senior Manager ensures experience plans are grounded in audience insights, consumer journeys, and measurable business outcomes, while strengthening day-to-day partnership with media agency teams to ensure planning quality, execution speed and readiness, and performance optimization. The role supports the Director of Experience Planning in advancing integrated marketing strategies and improving media planning effectiveness across the Home & Outdoor portfolio.

Requirements

Strong understanding of the modern media landscape and full-funnel marketing strategy, including consumer journey planning from awareness through conversion.
Experience developing integrated media strategies and managing end-to-end campaign planning across channels, from strategic planning through activation and performance measurement.
Experience working in or with media agencies, demonstrated ability to challenge and elevate media planning, strategic alignment and execution quality.
Ability to translate brand and marketing objectives into audience-first media strategies, channel investment recommendations, and campaign activation plans.
Experience leveraging data-driven insights and audience segmentation to inform marketing strategies, with working knowledge of first-party, second-party, and third-party data ecosystems.
Strong analytical capabilities with the ability to interpret marketing performance data and translate insights into optimization opportunities and future planning recommendations.
Experience supporting multi-brand or multi-business unit marketing environments, with the ability to prioritize effectively and deliver results across multiple initiatives.
Ability to collaborate effectively across cross-functional teams including brand marketing, sales, analytics, and agency partners within a complex matrix organization.
Strong operational discipline with the ability to drive planning rigor, process efficiency, and execution effectiveness in fast-paced marketing environments.
Excellent communication and stakeholder management skills, with the ability to influence partners across functions and levels.
Bachelor’s degree.
6+ years of experience in digital media strategy and executions, or integrated digital marketing roles from both/either media agency or brand side.
Experience working with consumer brands, digital media agencies, and full-funnel media planning and executions & measurement.
Ability to work in the United States on a full-time basis.

Nice To Haves

Hands-on experience in media planning and execution across key channels including programmatic media, retail media, and DTC platforms in an omnichannel marketing environment.
Experience leveraging first-party data and data-driven insights to inform audience strategy, targeting, and media planning.

Responsibilities

Develop integrated experience planning strategies for assigned brands, translating brand objectives into full-funnel media & activation plans
Partner with Media AOR to develop campaign-level media strategies, ensuring alignment with experience planning briefs, audience strategy, and consumer journey insights
Collaborate with brand marketing teams to align campaign priorities, messaging strategy, and channel investment recommendations
Analyze campaign performance and media effectiveness to identify insights and optimization opportunities that inform future planning
Partner with Retail Sales, DTC and analytics teams to ensure media plans support commercial objectives and retail/DTC growth priorities
Ensure planning deliverables and campaign recommendations from agency partners meet quality standards and timelines
Document and share campaign learnings and best practices to improve future experience planning across the portfolio