Sr. Manager, Executive Client Strategy and Digital Marketing

USA TODAY Co.

3d•$80,000 - $100,000•Remote

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com Are you a strategic digital marketing leader who thrives on helping enterprise clients achieve measurable business growth? LocaliQ is seeking an experienced Senior Manager, Executive Client Strategy & Digital Marketing to lead our Executive Accounts Client Success team. In this highly visible leadership role, you will own the strategy, performance, retention, and growth of a portfolio of our largest and most complex client relationships while leading high-performing teams responsible for delivering exceptional digital marketing results. As a trusted advisor to executive-level clients, you'll develop innovative, data-driven marketing strategies across PPC, SEO, Paid Social, CTV, Display, Video, and emerging channels. You'll partner closely with Sales, Product, and Operations leaders to drive client success while coaching and developing teams that consistently exceed performance expectations. This is an ideal opportunity for a proven digital marketing leader who combines strategic thinking, client relationship management, operational excellence, and a passion for developing talent.

Requirements

Experienced Senior Manager, Executive Client Strategy & Digital Marketing to lead our Executive Accounts Client Success team.
Own the strategy, performance, retention, and growth of a portfolio of our largest and most complex client relationships while leading high-performing teams responsible for delivering exceptional digital marketing results.
Develop innovative, data-driven marketing strategies across PPC, SEO, Paid Social, CTV, Display, Video, and emerging channels.
Partner closely with Sales, Product, and Operations leaders to drive client success while coaching and developing teams that consistently exceed performance expectations.
Proven digital marketing leader who combines strategic thinking, client relationship management, operational excellence, and a passion for developing talent.

Responsibilities

Lead Strategic Client Partnerships: Serve as a trusted strategic advisor to a portfolio of LocaliQ's highest-value and most complex client accounts.
Align digital marketing strategies with client business objectives, identifying opportunities for growth, retention, and long-term partnership success.
Lead executive-level business reviews, delivering actionable insights and strategic recommendations that drive measurable results.
Drive Performance & Operational Excellence: Establish performance standards and best practices across multiple client delivery teams.
Ensure successful campaign execution, optimization, pacing, and KPI attainment across all digital marketing channels.
Leverage performance, retention, and profitability data to drive continuous improvement and informed decision-making.
Influence Strategy & Innovation: Partner with Sales, Product, Operations, and Client Success leadership to shape strategic initiatives, service offerings, and client solutions.
Champion innovation in measurement, attribution, reporting, automation, CTV, video, and emerging digital marketing capabilities.
Lead cross-functional initiatives that enhance client outcomes while improving operational scalability and efficiency.
Develop High-Performing Teams: Lead, motivate, and develop a team of managers, senior strategists, and individual contributors across multiple client-facing pods.
Foster a culture of accountability, collaboration, innovation, and continuous learning.
Own workforce planning, succession planning, talent development, and onboarding strategies for the team.
Partner with Enablement and HR to ensure teams remain at the forefront of evolving digital marketing trends and best practices.
Scale Processes & Organizational Impact: Design and implement scalable processes, playbooks, and operational standards that drive consistency and excellence.
Effectively manage competing priorities and stakeholder expectations across multiple teams and business functions.
Build strong alignment between Sales, Client Success, Product, and Operations to ensure seamless execution and exceptional client experiences.