Sr. Manager, Events, Americas

Genesys•Durham, NC

19h•Hybrid

About The Position

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements. Genesys employs more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed, offering great benefits and perks while allowing employees independence and impact. The Genesys Americas Integrated Marketing team is seeking a strategic and results-driven Senior Manager, Events to lead the development and execution of a comprehensive events strategy across the Americas region. This role requires an events marketer who can think strategically and execute operationally, designing and scaling a high-impact events program that drives demand, accelerates pipeline, and enhances customer and partner engagement, while also executing events in market. The Senior Manager will oversee a diverse portfolio of experiences including trade shows, third-party conferences, executive programs, Genesys hosted events, hospitality programs, and virtual experiences. As the Americas Events lead, this role involves managing a team of event professionals and owning the planning, execution, and performance of the regional events program, reporting to the Sr. Director, Americas Demand Generation. The successful candidate will work closely with Field Marketing and Global Events to ensure programs are aligned to business priorities and delivered with excellence, bringing a strategic mindset, strong leadership capabilities, and a passion for delivering exceptional event experiences that drive measurable business outcomes.

Requirements

7+ years of B2B technology or software event marketing experience, with a proven track record of building and scaling event programs.
Experience managing a wide range of events including trade shows, conferences, executive events, field events, and virtual experiences.
Demonstrated ability to develop strategic event plans that drive demand generation and pipeline impact.
Strong leadership and people management experience, with the ability to coach and develop team members.
Deep expertise in event program management, including logistics, vendor management, budgeting, and execution.
Data-driven mindset with experience measuring event performance, tracking ROI, and optimizing programs.
Highly organized with strong program and project management skills; able to manage multiple priorities in a fast-paced environment.
Excellent cross-functional collaboration and stakeholder management skills.
Strong communication, presentation, and relationship-building skills.
Ability and willingness to travel (~35%) and support events on-site as needed.
Bachelor’s degree required.

Nice To Haves

Experience with Salesforce, Asana, and event/marketing technology platforms preferred.

Responsibilities

Develop and execute a scalable, integrated events strategy that drives awareness, engagement, and pipeline across the Americas region, aligned to core business and marketing objectives.
Plan and execute a diverse mix of events including trade shows, third-party conferences, hosted events, executive programs, hospitality experiences, and virtual events/webinars, directly owning priority programs.
Build and refine event playbooks, processes, and best practices to enable consistent, high-quality execution and scalability across the region.
Execute and support end-to-end event delivery, including strategy, planning, logistics, vendor management, on-site execution, and post-event follow-up, while ensuring high standards across all programs.
Manage, coach, and develop a team of two event professionals, providing clear direction, prioritization, and career development while fostering a high-performing, accountable team culture.
Manage the Americas events budget, including planning, tracking and reconciliation of spend
Track and report on event performance including engagement, pipeline contribution, and ROI; apply insights to optimize future programs.
Work closely with Field Marketing, Global Events, and other stakeholders to align on program execution and support regional priorities.
Manage external vendors and internal stakeholders to ensure smooth execution and high-quality event delivery.