Sr. Manager, Enterprise Portfolio Marketing

Copeland•St Louis, MO

1d•Hybrid

About The Position

The Portfolio Marketing Leader defines and leads the enterprise Portfolio Marketing capability within Product & Marketing Operations. This role establishes how the organization wins in the market by embedding standardized positioning, go-to-market frameworks, and sales enablement into a scalable, center-led operating model. Operating through a strong matrix, this role ensures alignment across regions and verticals, translating business priorities and customer insights into consistent global standards, while enabling local execution. The focus is on driving capability, governance, and adoption to deliver measurable commercial impacts.

Requirements

7+ years of experience in product marketing, portfolio marketing, strategic marketing, commercial excellence, or go-to-market leadership roles
Proven ability to build and lead center-led or matrixed capabilities across regions, functions, or business units
Strong leadership and influencing skills, with success driving alignment without direct authority
Experience defining and implementing standard work, operating models, and governance structures
Strong analytical and strategic thinking skills, with the ability to translate insights into scalable frameworks
Experience integrating capabilities into enterprise operating cadences and decision-making forums
A strong ownership mindset with a focus on driving adoption, consistency, and measurable business outcomes
Availability to travel up to 25%

Nice To Haves

Bachelor’s degree in business, marketing, or related field
Experience in Market Management, Product Management, Product & Marketing Operations, Commercial Excellence, Strategic Marketing or similar center-led functions
Deep understanding of go-to-market strategy, sales enablement, and buyer journey frameworks
Experience building global standards while enabling regional flexibility
Familiarity with CRM, marketing automation, and digital enablement tools
Experience supporting enterprise transformation or capability-building initiatives

Responsibilities

Lead the center-led Portfolio Marketing capability across the enterprise, reporting through Product & Marketing Operations
Define, implement, and enforce standard work, processes, and KPIs to enable consistent, scalable commercialization across regions and verticals
Establish governance and operating cadences to integrate Portfolio Marketing into core business planning, GTM execution, and Commercial Excellence operating model
Drive alignment through a matrixed model, influencing Product, Market, Sales, Marketing, and Revenue Operations stakeholders
Translate market, product, and customer insights into scalable frameworks for positioning, messaging, persona development, go-to-market planning, and sales enablement
Build and lead a strong cross-functional coalition to stay connected to vertical priorities, evolving demand, and regional needs
Ensure adoption and consistent application of Portfolio Marketing standards, tools, and frameworks across the organization
Define capability requirements (tools, templates, training, digital enablement) and partner with teams to enable execution at scale
Continuously refine standards and frameworks based on performance insights, Voice of Customer, and evolving business needs
Support the development and evolution of the enterprise sales enablement strategy and associated digital infrastructure (e.g., tools, platforms, data integration) to enable scalable, consistent, and insight-driven commercial execution