Sr Manager - Emerging Sales, Lowe's Media Network

Lowe's Companies, Inc.•Mooresville, NC

5d•Onsite

About The Position

The Senior Manager of Emerging Sales will play a critical role in accelerating the growth and diversification of Lowe's Media Network by developing new revenue streams beyond traditional endemic retail media advertisers. This role will focus on identifying, building, and scaling strategic partnerships with non-endemic advertisers, agencies, platforms, and emerging business partners that can leverage Lowe's audience, data, media, and commerce capabilities. This leader will be responsible for expanding Lowe's Media Network's marketplace presence across new advertiser categories, including but not limited to financial services, automotive, insurance, telecommunications, travel, entertainment, CPG-adjacent, home services, B2B, and other brands seeking to reach Lowe's high-intent home improvement and lifestyle audiences. The Senior Manager will serve as a strategic partnership lead between Lowe's Media Network, internal Lowe's stakeholders, media agencies, DSPs, technology partners, and advertisers. This role will leverage a deep understanding of the digital media, data, programmatic, retail media, and partnership ecosystems to identify new business opportunities, working closely with the partnerships team, and driving revenue growth across emerging and non-endemic advertiser segments. The Senior Manager will combine strong commercial acumen, consultative sales expertise, analytical thinking, and cross-functional leadership to build scalable sales strategies, unlock new partnership models, and deliver exceptional advertiser and partner experiences.

Requirements

Bachelor’s degree in Marketing, Advertising, Business, Economics, Communications, Statistics, Engineering, or related field or equivalent years of experience in lieu of education requirement, if applicable
8 Years experience in digital media sales, retail media, strategic partnerships, business development, omni-channel advertising, agency partnerships, or related commercial roles
6 Years selling or developing digital advertising solutions, including programmatic media, data-driven media, sponsorships, custom content, audience solutions, or partnership-based revenue models
3 Years leadership experience, including leading direct reports or cross-functional teams
Experience developing new business, emerging revenue streams, non-endemic advertiser relationships, or strategic partnerships in a media, retail media, advertising technology, or platform environment

Nice To Haves

8 Years direct digital client management, enterprise sales, business development, or strategic partnership experience
Experience selling to or partnering with non-endemic advertisers, including brands outside of traditional retail vendor or merchant-funded media categories
Experience with first-party data, audience strategy, measurement solutions, or data collaboration partnerships
Experience working with holding companies, media agencies, DSPs, technology platforms, and senior client decision-makers

Responsibilities

Drive growth of emerging business and non-endemic advertising revenue by identifying new advertiser categories, strategic partnerships, and incremental revenue opportunities for Lowe’s Media Network.
Develop and own go-to-market strategies for emerging business and non-endemic segments, including category prioritization, target account development, value proposition creation, pipeline generation, and revenue forecasting.
Build strategic account and partnership plans that align advertiser objectives with Lowe’s audience, first-party data, media, content, commerce, and measurement capabilities.
Identify and cultivate partnerships with non-endemic brands, agencies, technology platforms, data partners, and other external organizations that expand Lowe’s Media Network’s reach, capabilities, and revenue potential.
Lead consultative sales efforts with new and existing partners, translating Lowe’s customer insights, media solutions, and business priorities into compelling advertiser opportunities.
Own and manage relationships with clients, agencies, DSPs, and strategic partners through routine communication, business reviews, marketplace education, and proactive opportunity development.
Develop sales narratives, pitch materials, and partnership proposals that articulate Lowe’s Media Network’s value proposition and differentiated position in the home improvement marketplace.
Partner cross-functionally with media network leadership, merchandising, marketing, legal, finance, data, product, measurement, operations, and strategy teams to launch new business initiatives and partnership models.
Apply advanced account mapping across advertisers, holding companies, agencies, and partner organizations to identify decision-makers, budget sources, and investment opportunities.
Manage mid-size and large-scale enterprise opportunities from prospecting and pre-sale strategy through activation, post-sale analysis, renewal, and expansion.
Monitor retail media, digital advertising, programmatic, data collaboration, and partnership trends to identify market opportunities, inform innovation priorities, and support scalable growth processes.
Own client and partner satisfaction initiatives for the emerging business and non-endemic sales vertical, ensuring a high-quality, solutions-oriented experience.