Sr. Manager/Director Product Marketing

TOMORROW

13d•Remote

About The Position

TOMORROW is hiring a Senior Manager / Director level independent contractor to embed with PayPal Ads as a product marketing lead. PayPal Ads is productizing its vast first-party transaction data across PayPal, Venmo, and Honey – connecting advertisers and agencies with one of the most powerful commerce audiences in the world. The team operates with startup speed and energy inside a globally recognized fintech brand, and is growing fast. This role is the narrative and go-to-market engine for PayPal Ads. You will crystallize the platform’s value proposition, translate product capabilities and campaign performance into stories that resonate with advertisers and agencies, build the proof point library that arms sales, and ensure the team can use it all effectively. The ideal candidate is a senior operator who thrives in ambiguity, moves fast, and is equally comfortable setting strategy and doing the work. This is a hands-on role for people who like to get their hands into the product, the team, and the mission.

Requirements

10 - 15+ years of experience in product marketing, go-to-market, or sales enablement in ad tech, digital advertising, retail media, or a high-growth technology platform - you have been in the room where the pitch gets built and the room where it lands.
A natural storyteller and strong writer - you can take complex product capabilities, transaction data, and campaign performance and turn them into narratives that make advertisers and agencies lean in.
Experienced across the full GTM spectrum - positioning, messaging, launch planning, case study development, sales collateral, and field enablement and able to lead and execute each of these workstreams independently.
Comfortable with white space - you can break down ambiguous problems into clear workplans, move without a playbook, and build the infrastructure others will scale from; a bias towards action is non-negotiable.
A senior operator who is willing and able to pair strategic thinking with hands-on execution; this role requires someone who is energized by building and doing, not just directing.
A strong cross-functional collaborator who can drive alignment across product, sales, and an external design agency without direct authority, and who communicates with clarity at every level of the organization.

Nice To Haves

Deep experience at a scaled ad tech platform - DSP, SSP, retail media network, or commerce media environment, where you owned GTM for complex, data-driven advertising products (e.g. The Trade Desk, Amazon Ads, Criteo, Instacart Ads, or equivalent).
Agency or client services background - you understand how media agencies and brand advertisers evaluate, plan, and buy; this fluency on both sides of the table makes your positioning sharper and your sales enablement more effective.
Experience leading or contributing to a product content platform - editorial calendars, written thought leadership, product explainers, where you were as comfortable at the keyboard as in the boardroom.
Based near New York City, where office is located.

Responsibilities

Crystallize the PayPal Ads pitch: distill a fast-moving, multi-surface ad platform into a clear, differentiated value proposition for advertisers and agencies; own the strategy and creation of external-facing content that drives product understanding and adoption among advertisers, and make it immediately deployable by sales.
Vertical-specific messaging & pitch customization: adapt positioning by client vertical so sales teams show up with tailored narratives that connect PayPal Ads’ unique audience and data assets to each advertiser’s specific business objectives.
Sales collateral & field tools: translate positioning into practical sales assets, one-pagers, pitch materials, and talk tracks that help teams sell through products and campaigns; brief the design agency on execution of final materials.
Build the case study & proof point library: develop and maintain a structured, searchable library of campaign results, client wins, and performance proof points; make it easy for sales to find, use, and customize for any conversation.
Enable & train sales: create the story and train sales teams on how to sell it to ensure every sales conversation is sharper and consistent.
Drive launch excellence: lead go-to-market planning and execution for new PayPal Ads products and features, from value prop definition and positioning through sales enablement, collateral, and activation; own the story from strategy through market.
Champion market intelligence: synthesize customer feedback, industry trends, and competitive dynamics to continuously sharpen positioning and inform product and GTM priorities; be the team’s lens on the market.