Sr Manager Direct Mail Acquisition

FIRST PREMIER BANK•Sioux Falls, SD

11d

About The Position

Manage all aspects of Marketing’s offline and direct mail marketing channels for the organization, including sourcing of records, targeting and processing of data, and production of offline marketing material. Implement strategy, budget and goals as dictated by AVP, Acquisition. Work closely with the product, strategy and creative teams to ensure consistent messaging across channel. Responsible for planning, forecasting and expense management. Manage the credit bureau relationships and strive to identify new Prescreened populations to propose for testing.

Requirements

Excellent relationship management and critical thinking skills.
General knowledge of marketing operations, with strong emphasis in offline channel marketing and direct mail marketing/production.
Basic understanding of omnichannel marketing initiatives.
Familiarity with identifying indicators of risk and developing proposal for new audience testing.
Ability to build relationships and collaborate with peers in Finance, Risk and Credit.
Ability to present to various audiences, including senior leadership and senior executives in outside organizations.
Excellent storytelling ability, and presentation skills (written and verbal).
Excellent interpersonal skills with proven ability to influence across functions and adapt messaging to the audience.
Bachelor’s degree in marketing, or qualified working experience required.
8+ years’ experience working within a corporate, consulting or agency marketing environment.
Solid background in awareness and marketing tactics.

Nice To Haves

Experience in Direct Mail processing and production preferred.
Financial, FinTech, Banking or Credit Card experience preferred.

Responsibilities

Manage a team of production staff responsible for day-to-day offline operations.
Ensure that production and signoffs are completed in a timely manner.
Responsible for achieving direct mail acquisition goals, including customer activation, new account growth, cost to book effectiveness and overall production efficiency
Works closely with peers on the acquisition team to ensure direct mail campaigns integrate with overall creative campaigns, landing pages and halo marketing efforts (email, text, etc.)
Adhere to deadlines, plan an annual creative and testing roadmap in conjunction with other acquisition teams.
Design and develop in-house creative assets and/or work in conjunction with team members with oversight of creative agency.
Foster collaboration with peers on the Marketing team to ensure cohesiveness, appropriate development of marketing material, and on-time and on-budget project completion.
Manage a working relationship and collaboration with Compliance and Legal to ensure consumer facing material and processes are properly vetted.
Ensure delivery of materials for marketing department audits; including accuracy of materials and that all deadlines are met.
Relationship liaison with third party vendors, suppliers and technical teams.
Monitor, analyze and report on performance of marketing channels and 360-marketing initiatives.
Ensure contractual and vendor management guidelines are maintained.
Research and propose ongoing process improvements, funnel efficiencies and competitive advantages.
Stay apprised of Direct Mail best business practices, competitive tactics and analyze how the organization could utilize implementation.
Provide Analytics teams with direction in establishing KPI’s, dashboards and reporting.
Ensure Marketing team is monitoring and achieving established KPI’s.’
Interviews, hires, and trains new staff.
Provides constructive and timely performance reviews.
Handles discipline and termination of employees in accordance with company policy.