Direct Mail Digital Acquisition Program Lead

Blend360•Wilmington, DE

3d•Hybrid

About The Position

BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence. We are seeking a Direct Mail/Digital Acquisition Marketing Program Lead to contribute to next level of growth and expansion. The Direct Mail/Digital Acquisition Program Lead is a strategic professional with a primary focus of developing direct mail creative strategy & execution for consumer and small business credit card partner portfolio. The person works collaboratively with a host of internal stakeholders and manages some external stakeholders for campaign development and execution. The role directly impacts Branded Cards acquisition goals. Leads the acquisitions direct mail program for a partner card portfolio through creative execution by collaborating with external ad agencies as well as internal stakeholders. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity. Execute campaigns/initiatives that drive acquisitions growth and greater customer engagement to meet business and Plan goals. Works collaboratively with Analytics teams to make sound decisions and recommendations to leadership. Manage internal legal and creative reviews and approvals for marketing campaigns. Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.

Requirements

Bachelor’s degree or equivalent qualification.
5 - 7 years of experience
Financial Services is preferred
Comfortable with significant client interaction and interest in building relationships
Advanced Word, Excel, and PowerPoint skills required
Strong communication and stakeholder management skills
Ability to work in a fast-paced, highly regulated, matrixed environment
Ownership mindset, adaptability, and comfort balancing multiple priorities
Hybrid work schedule (on-site 3 days per week)

Responsibilities

Leads the acquisitions direct mail program for a partner card portfolio through creative execution by collaborating with external ad agencies as well as internal stakeholders.
Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues.
Assesses for impacts and potential need for additional testing to ensure overall channel integrity.
Execute campaigns/initiatives that drive acquisitions growth and greater customer engagement to meet business and Plan goals.
Works collaboratively with Analytics teams to make sound decisions and recommendations to leadership.
Manage internal legal and creative reviews and approvals for marketing campaigns.
Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.