Director, Direct Mail Marketing

American Express•New York, NY

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. How will you make an impact in this role? Enterprise Communications and MarTech Experiences (ECMX) is chartered with driving agile marketing solutions and enabling innovative, high-quality marketing for the enterprise, while transforming end-to-end marketing processes and platforms. As part of ECMX, the Direct Mail Excellence (DME) team focuses on the execution of compliant Prospect Acquisition, Customer Acquisition, and Loyalty marketing direct mail across the US and Canada This role is an exciting opportunity to lead a highly tenured, high-performing team of direct mail experts, while adapting and transforming processes to evolve with capability uplifts and other advancements in the direct mail space.

Requirements

Minimum of 10 years’ experience in direct mail operations including deep understanding of direct mail production, formats, personalization techniques, print technologies, postal regulations, promotions & policies, and timelines.
Proven experience managing large-scale, high-volume direct mail programs with multi-million-dollar budgets.
Strong communicator and influencer across Marketing, vendors, and other partners, translating business objectives into optimal direct mail strategy & plans, and navigating issues with transparency and credibility.
Experience leading large, high-performing teams.
Passion for building relationships & collaborating with partners with a solution-oriented mindset.
Demonstrated ability to communicate with influence in writing and verbally across levels.
Self-starter who can operate in fast-paced environment with minimal supervision while managing multiple priorities simultaneously
Problem solving and troubleshooting skills with the ability to exercise mature judgment.
Resilient in coping with conflicting demands with ability to prioritize responsibilities/tasks.
Embodies and promotes an engaged, inclusive team culture.
Familiarity / Experience with Excel, Powerpoint, Ariba, mail tracking software a must and Adobe workflow tools a plus.

Responsibilities

Own the vision, strategy & roadmap for the direct mail channel, collaborating across marketing stakeholders to deliver on business objectives across acquisition, retention, cross-sell, and lifecycle initiative.
Operate with a transformational mindset, proactively looking for opportunities to reduce costs, increase speed, improve response rates, and elevate the customer experience.
Oversee end-to-end direct mail campaign execution across a vendor base of 15-20 external suppliers, ranging from printers to mail houses to logistics companies, etc.
Serve as the internal subject-matter expert on direct mail best practices, innovation, and emerging trends.
Lead, mentor, and develop a team of 17 direct marketing operations experts.
Oversee multi-million-dollar budget, forecasting, and vendor performance management
Ensure flawless execution and support all Control, Regulatory and Audit requirements.
Drive rigorous test-and-learn frameworks (creative, offers, formats, timing, personalization, lists)
Optimize spending, volume, and cadence to maximize ROI and incremental lift.
Leverage and advocate for upstream ECMX partners, who also participate in the DM end-to-end execution cycle.
Partner with analytics teams to establish measurement frameworks, attribution models, and reporting.
Ensure all direct mail programs meet brand standards, regulatory requirements, and operational constraints.
Support Enterprise-wide initiatives including Marketing transformation.

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities