Director, Direct Mail Growth

Caribou Financial • Chicago, IL

11d

About The Position

At Caribou, we care about giving people financial freedom so they can focus on what’s most important to them. Today, less than two percent of Americans refinance their auto loans despite drastic increases in the cost of new and used cars. We see huge potential to help folks reduce their monthly auto expenses, as well as increase the predictability of those expenses over time. We do this by building technology to pair customers with community banks and credit unions, and ushering them through the process quickly. On average, our drivers save $159/month on their car loans while protecting their investment long term.
Caribou is led by leaders from the technology, automotive, and finance industries. We’re proud to be backed by a great team of investors, including QED Investors, Goldman Sachs, Moderne Ventures, Accomplice, Link Ventures, Motley Fool Ventures and others.
About the Role
Caribou is seeking a Director, Direct Mail Growth to lead the strategy and execution of our direct mail acquisition engine, scaling profitable customer growth through data-driven optimization and operational excellence.
Direct Mail is already a top acquisition channel for Caribou, with significant opportunity to scale volume, improve efficiency, and unlock incremental profitability. This is a high-impact, high-visibility leadership role for a marketer who thrives at the intersection of art and science, with a proven track record of scaling direct mail into a profitable growth lever.
Reporting to the VP of Marketing, you will define the long-term vision and deliver against aggressive growth targets, partnering closely with Data Science & Analytics, FP&A, Lending, Data Engineering, Design, and Sales & Operations. The ideal candidate brings deep experience in pre-screened / credit-based programs and understands how to successfully operate in a highly regulated, cross-functional, and high-security environment.

Requirements

• 10+ years of direct marketing experience, ideally in financial services or fintech, with deep expertise in direct mail acquisition.
• 4+ years of hands-on experience with pre-screened / credit-based direct mail programs.
• Bachelor’s degree in Marketing, Business, Statistics, or a related field (Master’s a plus).
• Strong experience working with credit bureau attributes and other third-party/internal datasets to develop and improve performance models.
• Highly analytical skill set with expert-level proficiency in Excel and SQL (or equivalent).
• Demonstrated ability to operate in a test-and-learn environment—reading signals, drawing insights, and iterating quickly.
• Deep knowledge of USPS regulations, postal optimization, and industry trends.
• Proven experience managing SOC2-compliant vendors, secure data workflows, and partners handling sensitive information.
• Track record of building, mentoring, and scaling high-performing teams and cross-functional programs.
• Strong communication and executive presence—able to translate complex performance drivers and technical concepts across stakeholders.

Responsibilities

• Own Direct Mail Growth Strategy: Set and evolve Caribou’s direct mail acquisition strategy to deliver aggressive volume and ROI targets, while scaling profitability and efficiency. Monitor industry trends and the competitive landscape to surface emerging risks and unlock new growth levers.
• Audience & Modeling: Partner with Data Science, FP&A, and other cross-functional partners to optimize selection and suppression criteria, refine propensity models, and leverage credit bureau and other data sources to improve response, conversion, and program profitability.
• Campaign Execution: Lead end-to-end campaign planning and execution across internal teams and external partners, ensuring on-time creative, data readiness, and mail drops.
• Production & Vendor Management: Manage the full production lifecycle and high-security vendor relationships (SOC2-compliant print/data partners), ensuring quality, compliance, and cost control.
• Testing & Optimization: Build an always-on experimentation program across segments, formats, messaging, offers, and creative—turning learnings into repeatable performance gains.
• Budgeting & Measurement: Own a multi-million-dollar budget; partner with FP&A, Data Science and Analytics on forecasting, attribution, and incrementality measurement.
• Cross-Functional Leadership and Communication: Align stakeholders and communicate performance, insights, and risks clearly to senior leaders and key partners.

Benefits

• Competitive compensation: $140k - $175k
• Eligible for annual performance-based incentive
• Equity options
• 401(k) retirement plan
• Generous paid time off including Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents
• Exceptional benefits including highly subsidized medical, dental, and vision plans, and fully company-paid mental health, disability, and basic life insurance
• Optional benefits to suit your individual circumstances such as HSAs (with Caribou HSA contributions), FSAs, supplemental life and health, legal, and pet insurance
• Up to $1,000 per year for eligible professional development expenses
• Employee referral program

What This Job Offers

• Job Type: Full-time
• Career Level: Director