Sr. Manager Digital Marketing Americas

MiniMed•Los Angeles, CA

2d•$136,000 - $256,000•Onsite

About The Position

At MiniMed, you can begin a lifelong career of exploration and innovation, while helping make a difference in the lives of people living with diabetes around the globe. You'll lead with purpose, breaking down barriers to innovation for a more connected, compassionate world. The Senior Manager of Digital Marketing, Americas is a key regional leader responsible for the execution, optimization, and performance ownership of our digital marketing initiatives across the Americas. Working closely with the Global Center of Excellence (COE), serving as the Americas' voice in how global platforms, tools, and strategies are deployed and localized to drive commercial impact. They will serve as the accountable owner of regional KPIs, actively driving a performance culture while coordinating cross-functional efforts to improve the lives of people living with diabetes.

Requirements

Bachelors Degree with 7+ years of marketing, sales, or program management experience and 5+ years direct people leadership experience OR Master's Degree with 5+ years of marketing, sales, or program management experience and 5+ years direct people leadership experience

Nice To Haves

Proven ability to drive results in a Global/Regional model where tools and strategy are centralized, but execution is localized
Experience in Medical Device or Life Sciences, particularly within the Diabetes therapeutic area
Strong sales orientation and experience partnering with field-based sales forces and sales-integrated marketing approaches
Understanding of HIPAA/GDPR and digital marketing compliance in regulated healthcare environments

Responsibilities

Lead the regional adoption and execution of digital strategies, ensuring paid media, social, and automated channels are tailored to the Americas market
Own the day-to-day regional implementation and performance of marketing automation tools within the enterprise stack
Develop and refine regional processes that feed content, data, and campaigns into global platforms to maximize speed-to-market
Serve as the accountable owner of digital marketing KPIs across the Americas region — defining, tracking, and reporting on metrics that connect digital activity to commercial outcomes including HCP engagement, patient acquisition, lead quality, and conversion rates
Develop and maintain a structured regional performance dashboard in partnership with Global COE and Analytics teams, ensuring data integrity and consistency across markets
Establish clear performance baselines, set targets, and lead regular cadences to review results with regional commercial and marketing stakeholders
Serve as the primary data voice from the Americas to the Global COE — synthesizing regional performance trends, surfacing insights, and advocating for roadmap prioritization based on evidence
Move beyond reporting — own the optimization cycle by identifying performance gaps, diagnosing root causes, and driving tactical and strategic adjustments with urgency
Contribute performance-based inputs to annual planning cycles, including budget recommendations and channel investment decisions grounded in regional KPI performance
Maintain consistent collaboration with the Global Digital COE to ensure alignment on roadmaps, compliance, and metric definitions
Partner with regional Sales and Product teams to align digital activities with commercial goals and local product launches
Contribute to a culture of learning within the Americas region, helping to scale global best practices across local teams