Sr. Manager, Digital & AI Product Applications

Crayola Corporate•Forks Township, PA

About The Position

The Platform Leader – Digital & AI Product Applications are responsible for identifying, developing, and scaling digital and AI-enabled applications that integrate with Crayola products, platforms, and consumer experiences. This role exists to uncover unmet consumer needs, create paid digital solutions, and generate new revenue streams through innovative digital applications that extend Crayola’s physical products into digital and hybrid play experiences. The role serves as a cross-functional connector across digital, product development, platform marketing, sales, and technology teams to ensure concepts are commercially viable, brand-right, and scalable.

Requirements

Bachelor’s degree required; degree in business, marketing, technology, or related field preferred.
5+ years of experience in digital product development, platform leadership, innovation, or technology-enabled consumer experiences. Strong work experience with outside digital suppliers.
Proven experience developing and launching digital products, applications, or platforms with clear monetization models.
Strong understanding of AI, emerging technologies, and digital ecosystems as they relate to consumer products and experiences.
Demonstrated ability to translate consumer insights into scalable digital solutions and business opportunities.
Experience working cross-functionally with product development, marketing, technology, and sales organizations.
Strategic thinker with strong business acumen and the ability to build compelling business cases.
Excellent communication skills, with the ability to influence senior leadership and cross-functional partners.
Comfortable operating in ambiguity and leading discovery-driven innovation initiatives.
Results-driven, entrepreneurial mindset with a balance of creativity and analytical skills.

Responsibilities

Leads the discovery, development, and execution of digital and AI-enabled applications that integrate with Crayola products, platforms, and consumer experiences.
Identifies, validates, and scales new revenue streams —including applications, tools, subscriptions, or hybrid experiences—that consumers are willing to pay for in either product or digital.
Uncovers unmet consumer needs in digital, AI, and emerging technology spaces and translates insights into commercially viable opportunities.
Develops online-to-offline (O2O) and digital-to-physical play experiences that extend Crayola’s core creative mission and product ecosystem.
Partners with Product Development to ensure digital applications are purpose-built to integrate seamlessly with physical products and play patterns.
Collaborates cross-functionally with Digital, Platform Marketing, Sales, and Technology teams to assess feasibility, scalability, and monetization potential.
Identifies and evaluates emerging technologies, AI capabilities, and digital trends relevant to creativity, play, and learning.
Builds business cases, pilots, and test-and-learn initiatives to validate consumer demand, pricing models, and revenue potential.
Serves as an internal thought leader and catalyst for digital innovation, AI applications, and hybrid play experiences across the organization.

Benefits

Kid Inspired Culture
Free Admission to Crayola Experience for Employees
Community Volunteerism Opportunities
Annual Bonus Potential for all Full-Time Employees
Company Matched 401k & Employee Value Sharing Plan
Comprehensive Healthcare Benefits for Eligible Employees
Education Assistance Program
Wellness Programs
Employee Resource Groups
Generous Product Discounts Onsite & Online
Company Sponsored Employee Events
Discounts on a wide variety of products and services – automotive, electronics, fitness, travel and entertainment