Sr Manager, Digital Ads
About The Position
The Senior Manager, Digital Ads at Justrite Safety Group plays a critical, high-impact role driving measurable growth across our family of trusted brands. This role will own and optimize the paid media investment across search, social, retail media (including Amazon), and emerging channels—translating business goals into smart, data-driven media strategies that directly influence revenue and lead generation. Blending hands-on campaign execution with strategic experimentation, the role focuses on continuously improving full-funnel performance through rigorous analysis, testing, and collaboration. Ideal candidates are excited by accountability, thrive in a performance-oriented environment, and are eager to use advanced analytics and AI-powered tools to uncover insights. This position reports to the VP Marketing & Digital Growth.
Requirements
- 5-7+ years of experience in paid media/performance marketing
- 3-5+ years of experience in ads and commercial analytics
- Experience owning the paid media approach and execution for an ecommerce brand
- Experience driving successful lead generation in a B2B environment
- Extensive experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Advertising, and YouTube ads
Nice To Haves
- Experience in Pacvue Advertising a plus
Responsibilities
- Manage paid advertising channels, including (but not limited to) Google, Bing, LinkedIn, Meta, etc
- Conduct and own detailed analytics in order to optimize spend leveraging modern analytic tools
- Oversee retail media network spend in key retailers including Amazon.
- Control and optimize a six-figure monthly paid media budget with ROAS and CAC discipline and monitor budget pacing, ensure efficiency across channels, and provide regular updates to all stakeholders
- Translate marketing goals into actionable media strategies and campaigns that connect directly to revenue and lead outcomes.
- Optimize Conversion Funnel KPIs by analyzing the entire funnel, formulating hypothesis and running testing to improve CVR, AOV, Market Basket and other relevant funnel KPIs to drive improved ROAS.
- Conduct thorough and on-going analysis to identify opportunities & trends, optimize performance, create actionable insights, and refine targeting.
- Create dashboards, reports and scorecards to provide visibility and regular updates to key stakeholders
- Collaborate closely with creative, content, web, and video marketing partners to align messaging, landing page, and audience strategies.
- Leverage AI to craft and optimize copy, content and iterative tests.
- Develop a monthly experimentation roadmap, and conduct analytics on experiment run, results and learnings
- Hands-on campaign setup and troubleshooting, comfortable reviewing account structures, implementing tags, and validating tracking.
- Partner with analytics and Martech to implement effective tagging, tracking, and measurement.
- Identify new digital advertising platforms, audiences and creative formats to fuel experimentation and performance growth.
- Collaborate with members of the digital team for optimal performance across all Justrite Safety Group campaigns.
Benefits
- Comprehensive medical, dental, and vision coverage
- Flexible hours and alternative work arrangements
- 401K plan, complete with a company match
- Company-paid short and long-term disability insurance
- Generous paid time off
- Personal days
- Robust employee wellness program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
