Sr. Manager, Customer Acquisition

Roku•New York, NY

2d•$200,000 - $230,000•Hybrid

About The Position

Roku is seeking a Senior Customer Acquisition Manager to drive new customer growth for its consumer streaming products through performance marketing and paid media channels. This individual will be a hands-on practitioner responsible for planning, executing, and optimizing paid media campaigns across channels including paid search, paid social, affiliate marketing, and connected TV. The ideal candidate will have deep expertise in at least one core paid media channel and the versatility to operate across multiple acquisition channels simultaneously. This role requires an entrepreneurial, test-and-learn approach to building efficient customer acquisition strategies with a strong focus on measurable performance outcomes. The Senior Customer Acquisition Manager will collaborate cross-functionally with creative, product, and analytics teams to inform campaign strategy, develop compelling creative assets, and continuously improve conversion performance. As the team scales, this role will also contribute to building a dedicated paid media execution function to support Roku's broader consumer acquisition goals.

Requirements

7+ years of experience in performance marketing, paid media, growth, or customer acquisition
Hands-on experience leading paid media programs across multiple channels, with deep expertise in at least one core channel such as paid search, paid social, affiliate, or CTV
Strong experience with growth measurement, attribution, conversion tracking, and performance reporting
A track record of optimizing not just to volume, but to customer quality, retention, and lifetime value
Experience driving subscription or recurring-revenue acquisition across one or more of web, mobile app, and connected TV
Strong analytical skills and sound judgment in turning performance data into practical optimization decisions

Nice To Haves

Experience in streaming, subscription, or digital consumer businesses
Familiarity with mobile app marketing and app install campaigns
Experience with landing page optimization and conversion rate improvement
Experience helping build or scale a paid media team or function

Responsibilities

Develop and lead performance marketing programs across paid search, paid social, affiliate, CTV, and other digital acquisition channels to drive subscriber and app user growth
Manage budgets, bids, targeting, creative, and channel mix to improve CAC efficiency while optimizing toward customer quality, lifetime value, and long-term growth
Analyze campaign and cohort performance to identify optimization opportunities and make iterative improvements based on downstream conversion, retention, and value signals
Partner with creative teams to develop and test ad creative, landing pages, and conversion flows that improve acquisition efficiency and customer quality
Collaborate with analytics and data teams to build measurement frameworks, attribution approaches, dashboards, and reporting that support better investment decisions across web, mobile, and CTV
Evaluate and onboard new paid media channels, partners, and platforms that can expand reach and unlock efficient growth
Work with internal and external measurement partners to establish and maintain conversion tracking, pixel implementation, and campaign attribution
Help shape cross-channel acquisition strategy, operating processes, and playbooks as Roku continues building its paid media capabilities
Provide regular performance updates and strategic recommendations to leadership, with a focus on scaling efficient growth