Sr. Manager, CRO & Site Experience

Scale Media•Burbank, CA

5d•$130,000 - $150,000•Remote

About The Position

Scale Media is a consumer goods company that builds and grows DTC wellness brands from scratch. Our portfolio includes Live Conscious, 1MD, and Essential Elements. Scale Media is a people‑first company with a mission to build science‑backed wellness brands that help people live long, healthy, and happy lives. We work remotely, with regular in‑person lunches and team gatherings in LA.

Requirements

DTC CRO experience. You've run high-volume site testing programs at a DTC brand. You're fluent across LP, PDP, checkout, and subscription flow optimization, and you know what good test design looks like.
Player-coach mindset. You're equally comfortable doing the work yourself and leading a small team doing adjacent work. You don't see hands-on execution and team leadership as a trade-off.
Strong analytical instincts. You're comfortable with funnel data, test statistics, and the difference between a real result and noise. You know how to design a test to produce a confident answer.
Systems thinking at the program level. You can build a testing program that scales, with clear prioritization, consistent quality, and learnings that compound.
AI fluency at the workflow level. You design AI-enabled workflows using whatever tools fit the job and evolve them as the tooling shifts.
Cross-functional collaboration. You partner well with Growth, Performance Creative, and Development without creating unnecessary process overhead.
4–7 years of relevant experience.
Strong backgrounds include: CRO leads at scaled DTC brands, Site optimization specialists from high-growth consumer companies, Growth marketing managers with deep testing backgrounds
Experience managing junior testers or analysts
Familiarity with site testing tools (Optimizely, VWO, Intelligems, etc.)

Nice To Haves

Experience in supplements, wellness, beauty, or consumer subscription businesses
Familiarity with subscription DTC funnels

Responsibilities

Direct ownership of PDPs, checkout, and subscription flows. You'll personally design tests, drive execution, and surface learnings across these high-leverage surfaces.
Landing page testing program. Leading the LP testing program. Setting prioritization, raising the bar on quality, and ensuring LP learnings reinforce the broader funnel work.
Experimentation rigor. Ensuring tests across the program are well-designed, statistically sound, and learning-oriented — not just velocity for its own sake.
Analytics and reporting. Reporting on test results, win rates, and funnel performance trends in a way that drives decisions.
AI-enabled workflows. Designing how AI tooling improves site testing from variant generation to analysis to operational throughput. Tools shift quickly; we're looking for someone who thinks in workflows and outcomes rather than specific platforms.
Team leadership. Managing and developing the LP Testing team. Setting standards, raising the bar on test quality, and helping the team grow.