Sr. Manager, CRO & Site Experience

Scale Media•Burbank, CA

2d•$130,000 - $150,000•Remote

About The Position

Scale Media is a 12-year-old, profitable, and self-funded company that builds and scales science-backed wellness brands. Their portfolio includes Live Conscious, 1MD, and Essential Elements, which have achieved nine-figure revenue. The company emphasizes data, AI, curiosity, continuous learning, high ownership, candid feedback, and thoughtful execution. As a fully remote organization, they prioritize clear communication, accountability, and trust, fostering an environment for growth and impact. Scale Media has received recognition as one of Forbes' Best Startup Employers, a Great Place to Work, an Inc. Best Workplace, and an Inc. 5000 company. They are looking for individuals who take ownership, think independently, and enjoy solving complex problems with like-minded colleagues.

Requirements

DTC CRO experience: high-volume site testing and growth programs at a DTC brand.
Understanding of brand-level funnel dynamics, LP design, conversion drivers, and good test design.
Player-coach mindset: comfortable doing the work and leading a small team.
Strong analytical instincts: comfortable with funnel data, test statistics, and distinguishing real results from noise.
Systems thinking at the program level: ability to build a scalable brand testing program with clear prioritization, consistent quality, and compounding learnings.
AI fluency at the workflow level: ability to design AI-enabled workflows using appropriate tools.
Cross-functional collaboration skills: ability to partner with Growth, Performance Creative, and Development without creating unnecessary process overhead.
4–7 years of relevant experience (e.g., CRO leads managing brand portfolios or dedicated DTC brands, site optimization specialists from high-growth consumer companies, growth marketing managers with deep testing backgrounds, experience managing junior testers or analysts).
Familiarity with site testing tools (Optimizely, VWO, Intelligems, etc.).

Nice To Haves

Experience in supplements, wellness, beauty, or consumer subscription businesses.
Familiarity with subscription DTC funnels.
Experience with the Shopify platform.

Responsibilities

Own CRO strategy, test design, and execution for the Essential Elements brand's end-to-end digital experience (PDP, checkout, subscription flows, post-purchase).
Manage and develop two Ecommerce Specialists who own CRO for other brands, ensuring quality, rigor, and output of their testing programs.
Set the prioritization framework and quality bar for the testing program across all brands, ensuring tests reinforce the broader growth funnel.
Ensure tests across the portfolio are well-designed, statistically sound, and learning-oriented, prioritizing impact over velocity.
Report on test results, win rates, and funnel performance trends for individual brands and the portfolio.
Design how AI tooling can improve site testing from variant generation to analysis and operational throughput.