Dolby Careers Sr Manager, CRM and Email Marketing

Dolby•Burbank, CA

11d

About The Position

Dolby is seeking a Sr. Manager, Global CRM & Email Marketing to define and lead the global CRM and email marketing strategy across Dolby’s owned digital ecosystem. This role sits at the center of Dolby’s audience engagement infrastructure. It is responsible for establishing global CRM strategy, segmentation frameworks, lifecycle journeys, governance standards, and performance measurement models — while enabling Regional Marketing teams to activate campaigns in-market using shared platforms, playbooks, and best practices. This role will partner closely with Global Digital Platforms & Technologies, Regional Marketing teams, Product Marketing, and Business stakeholders to ensure Dolby’s CRM capabilities are scalable, data-driven, AI-forward, and aligned to global growth priorities across consumer, partner, and professional audiences.

Requirements

Bachelor’s degree in Marketing, Business, or related field
8+ years of experience in CRM strategy, lifecycle marketing, or email marketing, preferably within a global organization
Demonstrated experience building and scaling CRM programs across multiple regions
Strong experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics, Marketo)
Experience integrating CRM systems within broader digital ecosystems

Responsibilities

Define and evolve Dolby’s global CRM and email marketing strategy across B2C, B2B, and partner audiences.
Establish global segmentation frameworks, customer personas, lifecycle journeys, and engagement models.
Develop scalable playbooks, standards, and best practices that enable regional teams to execute effectively while maintaining brand and operational consistency.
Partner with Global Marketing and Digital leadership to align CRM strategy with business growth objectives and audience priorities.
Ensure CRM initiatives are fully integrated with broader digital ecosystem touchpoints (web, events, partner activations, product launches, etc.).
Define global email marketing calendar frameworks aligned to: Global campaigns, Regional/country activations (including 1+1+1 partner initiatives), Always-on content programs (creator content, titles, product releases, promotions), Industry, partner, and consumer events.
Establish reusable campaign templates, dynamic modules, and automation frameworks to support both global and regional initiatives.
Enable regional teams with toolkits, templates, documentation, and performance benchmarks.
Identify opportunities to leverage AI and automation to enhance personalization, optimization, and operational efficiency.
Design and evolve global segmentation models based on behavioral, demographic, firmographic, and engagement data.
Define personalization standards across lifecycle stages, audience types, and regions.
Drive adoption of dynamic content capabilities to increase relevance and engagement.
Continuously refine segmentation and personalization strategies based on performance insights and evolving audience behavior.
Partner with the Global Digital Platforms & Technologies team on CRM platform selection, architecture, and evolution.
Partner with stakeholders to translate marketing requirements into scalable system capabilities and data models.
Ensure CRM systems are integrated across platforms, workflows, and reporting systems.
Establish global governance standards for data capture, permissions, and engagement tracking.
Provide guidance and enablement to regional teams on CRM best practices and tool utilization.
Define global CRM KPIs aligned with broader Global Digital Marketing objectives.
Establish standardized reporting frameworks and dashboards to track: Subscriber growth (consumer, partner, professional), Engagement (open rate, CTR, unsubscribe rate), Retention and lifecycle progression, Conversion and revenue influence.
Analyze performance data to generate actionable insights and strategic recommendations.
Leverage testing frameworks (A/B, multivariate, automation optimization) to drive continuous improvement.
Use data-driven insights to evolve strategy, segmentation, and messaging approaches.
Ensure compliance with global and regional data privacy regulations (e.g., GDPR, CAN-SPAM) and permission-based marketing standards.
Define data governance protocols to maintain data integrity, accuracy, and customer trust.
Partner with Legal, IT, and Privacy teams to maintain robust compliance frameworks.
Oversee data hygiene standards and ongoing database optimization processes.
Act as the global center of excellence for CRM and email marketing.
Partner with Regional Marketing leaders to align global strategy with local market needs.
Provide strategic guidance while empowering regions to adapt and activate within the global framework.
Present performance insights, strategic roadmaps, and optimization plans to senior leadership.
Foster strong cross-functional collaboration across Marketing, Sales, Product, and Digital teams.