Sr. Manager, Corporate Communications

Macy's•New York, NY

12d•Onsite

About The Position

The Sr. Manager, Corporate Communications supports our brand and product communications efforts for Macy’s. This role creates and executes integrated communications and public relations strategies that bring the Macy’s narrative to life across the country. They focus on brand campaigns, product / brand launches, national and local media, key store-related initiatives, social impact activations, local community events, initiative-based launches, and crisis communication. The Associate also works closely with the team to protect the Macy’s brand by managing media relations, de-escalating media emergencies, and addressing public issues related to the Macy's brand nationwide.

Requirements

Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
5+ years of experience in public relations, media relations, communications, or a related field.
Storytelling and Communication : Ability to craft compelling narratives and develop integrated communication strategies that enhance Macy’s brand image. Strong command of language and writing for various materials including communications plans, press materials, and executive messaging.
Media Relations : Proven success in building and maintaining relationships with traditional and non-traditional media, including pitching stories and managing media interactions. Established contacts with consumer and business media outlets are highly desirable.
Strategic Thinking : Experience in developing short- and long-term communication strategies, including crisis management and handling complex communications challenges.
Interpersonal Skills : Strong ability to build and maintain relationships with internal and external stakeholders, including executives, store leadership, civic partners, and non-profits. Highly collaborative and effective in team settings.
Project Management : Excellent organizational skills with the ability to manage multiple projects simultaneously. Experience in overseeing budgets and managing communication initiatives effectively.
Crisis Management : Experience in handling crisis communication and media interactions related to various events, natural disasters, and other unexpected challenges.
Creative and Proactive Thinking : Innovative and confident thinker with a proactive approach to problem-solving and issue mitigation.
Technical Proficiency : Advanced use of Microsoft Office suite, media monitoring programs, and social media channels.
Writing and Editing Skills : Strong ability to create and edit press materials, media advisories, and new media content. Skilled in developing concise and engaging content with a conversational voice.
Independent Work : Ability to work independently with minimal supervision, making sound decisions and managing communications effectively.
Personal Impact and Credibility : Strong personal impact with the ability to build relationships and establish credibility easily.
This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems.
Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
Able to work a flexible schedule based on department and company needs.
Provide on-site support for key enterprise events, including the Macy’s Flower Show, Macy’s 4th of July Fireworks, Macy’s Thanksgiving Day Parade, Black Friday, and holiday initiatives; this may require availability on weekends and national holidays.
Able to travel occasionally throughout the region.

Nice To Haves

Prior retail experience a plus.

Responsibilities

Enhance the company’s storytelling to showcase why Macy’s is a leading brand and retail innovator.
Develop and execute short- and long-term strategies for key company initiatives involving brand and product such as new partnerships and collaborations, expansions, and consumer campaigns and activations to generate positive media coverage.
Build and maintain strong, productive relationships with traditional and non-traditional media contacts, focusing on national and priority media markets across all regions.
Create and edit press materials and media advisories, manage new media content development, and pitch stories for ongoing placements.
Cultivate strong relationships with internal and external leadership, including company executives, brand and product leadership, civic partners, and non-profit organizations.
Provide media training for spokespeople, focusing on thought leadership for key company executives to represent Macy’s nationally and in their respective markets.
Manage complex, fast-moving, and unexpected communications challenges and media interactions effectively.
Collaborate with the External Communications Team to recap media results quarterly and by project.
Review internal and external communications materials to ensure alignment with the organization's overall mission and goals.
Assist in managing the budget for the brand and product communications pillar.
Oversee multimedia websites for brand and brand & product initiatives.
Address brand and product-related communications, including store closures.
Lead crisis management efforts, including handling various events and natural disasters.
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

Benefits

Competitive pay and benefits
Comprehensive health and wellness coverage
401(k) match
Paid time off
Eight paid holidays
Continuous learning and leadership development
Colleague Resource Groups
Volunteer opportunities
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement