Corporate Communications Manager

LifeNet Health•Virginia Beach, VA

10d•$87,226 - $145,376•Onsite

About The Position

As a Corporate Communications Manager, you’ll play a vital role in advancing our mission. In this position, you’ll be responsible for supporting and elevating the reputation and visibility of LifeNet Health, its constituent divisions, and the cause of organ and tissue donation through multi-channel communications campaigns designed to reach highly varied target audiences, including stakeholders in the general public, health care, and biomedical research. You will collaborate with designated departments to develop, deploy, and assess comprehensive programs that incorporate paid, earned, shared, and owned media, with particular emphasis on tactics related to social media, public relations/media relations, and video/multimedia, and that are aligned with identified objectives. You will work with internal experts and external resources to ensure the development of powerful written, digital, and video content that reflects LifeNet Health’s unique mission and how it impacts lives locally, nationally, and globally. Your work will have purpose every single day, contributing directly to life-changing outcomes.

Requirements

Bachelor’s Degree; Bachelor’s Degree in Marketing, Communications, Business, or related field preferred
5 years of Experience developing, executing, and assessing comprehensive marketing and public relations programs — including paid, earned, shared and owned media — in a corporate or agency setting
People Development: Actively engages in talent management practices (selection, promotion, development, and engagement) to cultivate a workforce that is well aligned with current and emerging talent needs.
Relationship Management: Builds and sustains partnerships across organizational boundaries and functions as well as outside the organization to achieve common goals and outcomes.
Communication skills: Written, verbal and presentation; ability to engage, inspire and influence people.
Organizational Skills: Ability to plan, implement and monitor assignments effectively to meet the needs of the business.
Time Management: Ability to use time in an effective and productive manger with ability to work under pressure with tight timelines, make critical decisions and maintain a sense of focus and urgency.
Manage Communication Programs: Oversee planning, development, execution and assessment of programs that encompass paid, earned, shared and owned media.
Lead Strategic Social Media Platforms: Meet the ongoing and future needs of multiple departments through engage social media content, including performance measurement to refine future planning.
Creative Narratives: Identify and lead creation of compelling stories of LifeNet Health’s mission and impact that can be told through earned media/medial relations activities, videos, images, and web content.
Computer Skills: Proficiency in Microsoft Office.

Responsibilities

Develops, implements, and analyzes marketing and communications programs across designated client departments, working closely with department leadership to ensure alignment with corporate brand and strategic objectives.
Serves as liaison to internal and external resources — including advertising and video agencies — required to conceptualize, develop and execute effective communication resources. Ensures performance measures are in place for each project.
Manages communications planning and deployment activity, including co-development (with department colleagues and leadership) of proactive editorial and social media calendars on monthly basis and in preparation for key observances/events.
Leads strategic development, tactical execution, and performance measurement of organization’s social media program.
Coordinates creation, review, approval, and deployment of press releases and other media relations activities supporting regional and national objectives.
Ensures marketing communication programs, corporate communications, promotional materials, and employee communications materials for brand consistency, grammar, corporate style and tone, and adherence to writing and visual standards.