Sr. Manager, Content and Thought Leadership

LifeStance Health

1d•$130,000 - $160,000

About The Position

LifeStance has an opportunity to become an authoritative content hub for multiple audiences, including patients, current and prospective clinicians, referring providers and industry partners. A formal content strategy that aligns our activities across all owned channels allows LifeStance to convert clinical authority into a durable competitive asset — building trust with key stakeholders before they need us and reinforcing our authority as the leader in outpatient mental health care. Consistent with LifeStance’s values, every member of the LifeStance team is expected to support each other and the mission, which may mean participating in projects and initiatives and performing functions and responsibilities not specifically outlined in this job description.

Requirements

7+ years of progressive experience in content strategy, editorial strategy, brand storytelling, communications, thought leadership, integrated marketing, or related fields.
Qualified candidates must be legally authorized to be employed in the United States
Demonstrates awareness, inclusivity, sensitivity, humility, and experience in working with individuals from diverse ethnic backgrounds, socioeconomic statuses, sexual orientations, gender identities, and other various aspects of culture.

Nice To Haves

Healthcare, behavioral health, consumer health, or regulated industry experience strongly preferred.
Strong editorial judgment with demonstrated experience building content strategies, editorial calendars, voice standards, and governance models.
Exceptional written, verbal, visual, and video communication skills with the ability to tailor messaging across audiences and channels.
Proven ability to translate complex clinical, business, and brand priorities into compelling, audience-relevant storytelling.
Experience partnering cross-functionally with clinical, legal, compliance, PR, marketing, growth, social, reputation, business development, and executive teams.
Strong understanding of how content supports brand awareness, trust, reputation, discoverability, patient acquisition, clinician engagement, and enterprise growth.
Experience using data, insights, search behavior, and performance reporting to inform content strategy.
Strong project management skills and ability to lead complex workstreams in a fast-paced, matrixed environment.
Bachelor’s degree required; advanced degree preferred.

Responsibilities

Serve as the architect of LifeStance’s editorial ecosystem, leading the evolution and execution of editorial voice, storytelling, and content strategy across channels.
Own enterprise content strategy, including content pillars, audience priorities, editorial standards, voice, tone, and storytelling approach.
Develop and manage the 12-month content strategy and 90-day execution calendar to ensure content priorities align with business goals, brand strategy, and audience needs.
Lead annual content planning with key stakeholders and establish a quarterly review cadence to evaluate priorities, performance, and upcoming needs.
Own and evolve the editorial style guide to ensure consistency, clarity, quality, and brand alignment across all content.
Act as the strategic connector across marketing functions to ensure content priorities are aligned, coordinated, and not duplicative.
Own the editorial calendar, incorporating input from marketing channels, PR, social, reputation, clinical, growth, business development, and internal stakeholders.
Lead editorial planning meetings and manage the formal intake process for cross-functional content and storytelling requests.
Advise teams on content repurposing opportunities across owned, earned, shared, paid, internal, and partner channels.
Keep the 90-day execution calendar current and hold teams accountable to timelines, deliverables, and agreed-upon priorities.
Maintain LifeStance’s editorial voice and content quality standards across channels and audiences.
Review content for strategic fit, brand voice, audience clarity, message consistency, and alignment to business objectives.
Ensure content is clear, credible, human, and appropriate for the sensitivity of mental health-related topics.
Partner with clinical, legal, compliance, and communications stakeholders as needed to ensure content is accurate, responsible, and aligned to organizational standards.
Develop enterprise thought leadership strategy aligned to brand, reputation, clinical expertise, business priorities, and category leadership goals.
Identify priority themes, audiences, and moments where LifeStance has a credible voice and differentiated point of view.
Partner with clinical leaders, executives, PR, content, social, and marketing teams to translate expertise into compelling external storytelling.
Build repeatable thought leadership platforms that support earned media, owned content, sponsored content, speaking opportunities, executive visibility, and clinician storytelling.
Create and maintain a pipeline of thought leadership topics, contributors, proof points, and activation opportunities across clinical, operational, executive, and market teams.
Ensure thought leadership supports broader goals across brand trust, reputation, referral confidence, clinician pride, recruiting, and category relevance.
Serve as a strategic content and storytelling partner across marketing, PR, clinical, operations, people/talent, business development, M&A, and executive stakeholders.
Translate enterprise priorities into audience-relevant messaging, content plans, campaigns, and thought leadership opportunities.
Facilitate alignment across functions on editorial priorities, timing, channel strategy, audience needs, and intended outcomes.
Build processes that improve collaboration, reduce duplicative work, and ensure content is created with a clear purpose, audience, and performance goal.
Partner with stakeholders to ensure content supports patient acquisition, clinician engagement, referral partner credibility, reputation, recruiting, business development, and internal alignment.
Own content KPIs, performance reporting, and measurement recommendations across priority channels and content types.
Use performance data, audience insights, search behavior, reputation inputs, and stakeholder feedback to inform editorial decisions.
Identify opportunities to improve content effectiveness, audience engagement, discoverability, repurposing, and business contribution.
Develop reporting that helps leaders understand how content and thought leadership are supporting awareness, trust, engagement, reputation, and growth priorities.