Marketing Communications Manager (Thought Leadership)

Entrust•Shakopee, MN

1d•$110,001 - $161,335•Hybrid

About The Position

The Marketing Communications Manager will focus on creating, managing, and promoting our thought leadership content, including research reports, podcasts, blogs, and videos. This role involves driving our editorial calendar, recruiting and cultivating contributors, and ensuring the effective use of content to engage customers and prospects, ultimately driving sales and customer growth.

Requirements

Bachelor's degree in a relevant field.
5+ years of proven experience in managing thought leadership content and/or public relations.
Strong interpersonal skills and the ability to build relationships with contributors and stakeholders, from technology experts to c-suite executives.
Excellent organizational and project management skills.
Strong writing, editing, and proofreading skills.
Ability to work independently and as part of a team.
Experience in a global organization, with a global perspective.

Nice To Haves

Bachelor’s or Master’s degree in PR, communications, or marketing.
Experience in strategic planning and execution of large-scale campaigns.
Proven track record in managing cross-functional teams and leading global initiatives.
Excellent analytical skills and experience with data-driven decision making.
Familiarity with the tech industry, cybersecurity, banking and/or financial technology are pluses.
Established network within the tech, cybersecurity, or financial technology sectors.
Proactive approach to learning and staying updated with industry best practices.
Certifications in digital marketing, content marketing, or public relations are a plus.
Experience with content management systems (Bynder, Drupal, SharePoint, etc.).

Responsibilities

Create and oversee the distribution of high-quality thought leadership content, including research reports, podcasts, blogs, and videos.
Manage a comprehensive editorial calendar, leading quarterly and monthly content planning efforts to ensure a consistent flow of engaging, timely, and strategically aligned thought leadership content.
Recruit and cultivate contributors from within and outside the organization to provide diverse and expert perspectives.
Collaborate with colleagues to drive the use of thought leadership content in customer and prospect interactions.
Work with the marketing team to promote content through various channels, including social media, email campaigns, and events.
Track and analyze the performance of thought leadership content to measure its impact and inform future strategies.
Stay up-to-date with industry trends and best practices to ensure our content remains relevant and impactful.
Lead Entrust’s rapid response process, partnering with PR, social media, analyst relations, subject matter experts, and agencies to identify timely industry conversations and quickly develop and activate a differentiated Entrust point of view across relevant channels.